Publications

Find at Harvard

19 Nov 2015
Working Paper Summaries

The US Experiment with Fair Trade Laws: State Police Powers, Federal Antitrust, and the Politics of 'Fairness', 1890–1938

Keywords: by Laura Phillips Sawyer; Retail

April 2004 (Revised May 2017)
Case

Real Madrid Club de Futbol

By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details

Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain

February 2011
Case

Rebecca S. Halstead: Steadfast Leadership

By: Boris Groysberg and Deborah Bell

Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and... View Details

Keywords: Working Conditions; Groups and Teams; Competitive Strategy; Personal Development and Career; Organizational Culture; Personal Characteristics; Leadership Style; Gender; Power and Influence

09 Jul 2012
Research & Ideas

The Unconscious Executive

What strategy do you use when making complex decisions? Do you burn the midnight oil to carefully weigh the pros and cons of each alternative? Or do you take your mind off the decision and follow the age-old wisdom of "sleeping on it"? “Careful consideration... View Details

Keywords: by Martha Lagace

21 Jul 2025
News

That Emotional Wellness App on Your Phone May Do More Harm Than Good

16 Jul 2018
News

Kids of Working Moms Grow Into Happy Adults

16 Jun 2016
Blog Post

Why Entrepreneurs Should Consider Business School

non-entrepreneurial courses. Maybe I'd learn how to discount a cash flow (what was a cash flow, anyway?) or how to read a balance sheet. I wasn't sure how much of "general management" would apply to what I'd done, or what I wanted to do in the future. As it... View Details

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

29 May 2025
Blog Post

Alumni Career Video | Jeffrey Tillus (MBA 2020)

a long-term mindset helped him in his career switch and the unexpected turns that can come with job searching in a difficult market. Discover more career stories and perspectives in our full alumni video series. View Details

Dec 18 2013
Testimonial

Preparing Tomorrow's Leaders

June 2016
Case

Suominen Wipes the Slate Clean

By: Boris Groysberg, Kalle Heikkinen and Michael Norris

In 2016, after successfully turning around Finnish nonwovens manufacturer Suominen, CEO Nina Kopola faces a decision on the company’s strategy moving forward. View Details

Keywords: Nonwovens; Female Protagonist; Turnaround; Strategy; Mergers and Acquisitions; Pulp and Paper Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Industrial Products Industry; Consumer Products Industry; Europe; United States; Finland

January 2021 (Revised June 2023)
Case

Biobot Analytics

By: Raymond Kluender, Joshua Krieger and Mitchell Weiss

In 2017, Newsha Ghaeli and Mariana Matus were deciding whether to leave their labs at the Massachusetts Institute of Technology, put other job opportunities aside, and dive full-time into founding a wastewater analysis start-up, Biobot. Ghaeli, an architect, and Matus,... View Details

Keywords: Entrepreneurship; Information Technology; City; Analytics and Data Science; Personal Development and Career; Technology Industry; Utilities Industry; Health Industry; Information Technology Industry; Information Industry; Biotechnology Industry; United States; Kuwait; Korean Peninsula

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

obituaries 40 years from now? Who will we credit with turning an entire global industry upside down in a way that delivered unbelievably low costs as well as differentiated product/service performance to Customers, a great place to work... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

20 Jun 2023
Cold Call Podcast

Elon Musk’s Twitter Takeover: Lessons in Strategic Change

Keywords: Re: Andy Wu; Technology

September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

27 May 2011
News

The Hidden Demons of High Achievers

July 2012 (Revised November 2012)
Case

Dragonfly Corporation

By: Howard H. Stevenson and Jim Sharpe

After 3 years of losses and under legal threats from their landlord, a husband and wife team are faced with shutting the company down, buying time with the landlord or turning to their parents for additional funds. Despite opening a new location and seeing that sales... View Details

Keywords: Entrepreneurs; Entrepreneurial Management; Turnarounds; Bankruptcy; Bank Loan; Crisis Management; Family Business; Retail Trade; Financial Crisis; Financial Analysis; Entrepreneurship; Insolvency and Bankruptcy; Retail Industry; United States