Publications

2002
Report

Conference Board Commission on Public Trust and Private Enterprise

By: Lynn S. Paine and other contributors

Keywords: Business Ventures; Trust; Private Sector

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September 2002
Article

The Effects of Contracts on Interpersonal Trust

By: Deepak Malhotra and J. Keith Murnighan

Keywords: Contracts; Trust

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February 2002 (Revised March 2010)
Case

Mondragon Corporacion Cooperativa (MCC)

By: Ramon Casadesus-Masanell and Tarun Khanna

Mondragon Corp. Cooperativa (MCC) is a conglomerate of more than 100 cooperatives in Basque Country, Spain. From 1996, MCC has pursued an internationalization strategy. As the company goes global, MCC's business model, based on trust and social involvement, seems to be... View Details

Keywords: Business Conglomerates; Business Model; Global Strategy; Cooperative Ownership; Trust; Spain; Basque Provinces

January 2002
Case

Intrinsix: Managing Growth at an Electronic Design Service Company

By: H. Kent Bowen and Courtney Purrington

Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details

Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry

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August 2001 (Revised September 2005)
Case

eBay (A): The Customer Marketplace

By: Frances X. Frei and Hanna Rodriguez-Farrar

eBay, the popular Internet-based consumer-to-consumer marketplace, has recently become attractive to corporate customers. According to a vocal subset of eBay customers, the company has lost its way and is set to forsake its traditional business. Told from the... View Details

Keywords: Customers; Multi-Sided Platforms; Problems and Challenges; Opportunities; Trust; Internet; Web Services Industry

2001
Book

Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell

By: Nancy F. Koehn

Keywords: Customer Focus and Relationships

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February 2001 (Revised October 2002)
Background Note

Entrepreneurial History: A Conceptual Overview

By: Nancy F. Koehn

Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details

Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society

2001
Conference Presentation

Trust in Business-to-Business Relationships: Combining Social and Electronic Networks

By: Ranjay Gulati

2000
Chapter

Leadership, Ethics, and Organizational Integrity: Time for a New Credo

By: L. S. Paine

Keywords: Leadership; Ethics; Trust; Organizations

October 2000 (Revised March 2001)
Case

BizRate.com

By: Youngme E. Moon

BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details

Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry