Publications

2019
Chapter

Origins and Development of Global Business

By: Geoffrey Jones

This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details

Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

2014
Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira

Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details

Keywords: Strategy; Advertising

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September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry

27 Oct 2021
News

The Great Competition to Give Away Money

The Business of Business Schools: Restoring a Focus on Competing to Win

As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

Research Summary

Overview

By: Ethan S. Bernstein

I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details

July 2021 (Revised October 2021)
Case

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza and Emilie Billaud

This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details

Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany

Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

2021
Article

Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services

By: Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain and Yunhan Xu

This paper analyzes the extent to which the Internet’s global domain name resolution (DNS) system has preserved its distributed resilience given the rise of cloud-based hosting and infrastructure. We explore trends in the concentration of the DNS space since at least... View Details

Keywords: Domain Name System; Resilience; Entropy; Internet and the Web; Infrastructure; Performance Effectiveness; Safety; Cybersecurity

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June 2004 (Revised May 2005)
Case

Judah Folkman and the War on Cancer

Judah Folkman, professor in the Division of Vascular Biology at Children's Hospital in Boston, is considering how best to advance the research in his lab in an era where biomedical research has gotten more interdisciplinary and collaborative. Specifically, Folkman has... View Details

Keywords: Conflict of Interests; Leadership; Research; Personal Development and Career; Health Care and Treatment; Collaborative Innovation and Invention; Biotechnology Industry; Health Industry; Boston

April 1992 (Revised April 1996)
Case

Harcourt Brace Jovanovich, Inc.

By: Hugo Uyterhoeven

The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details

Keywords: Competition; Boundaries; Supply and Industry; Segmentation; Publishing Industry

13 Mar 2021
News

A three-week trip to New Orleans was a time for vocation and vacation

12 Nov 2019
News

Hate your open office?

2022
White Paper

The Emerging Degree Reset: How the Shift to Skills-Based Hiring Holds the Keys to Growing the U.S. Workforce at a Time of Talent Shortage

By: Joseph B. Fuller, Christina Langer, Julia Nitschke, Layla O'Kane, Matthew Sigelman and Bledi Taska

Employers are resetting degree requirements in a wide range of roles, dropping the requirement for a bachelor’s degree in many middle-skill and even some higher-skill roles. This reverses a trend toward degree inflation in job postings going back to the Great... View Details

Keywords: Skills; Workforce; Talent; Human Resource Management; Selection and Staffing; Competency and Skills; Talent and Talent Management; Human Resources

Article

Making Exit Interviews Count

By: Everett Spain and Boris Groysberg

In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details

Keywords: Information; Management Practices and Processes; Retention; Resignation and Termination

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October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy