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  • December 1993 (Revised March 1995)
  • Case

Medical Products Co.

By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
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Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
  • March 2022
  • Case

Unilever: Remote Work in Manufacturing

By: Prithwiraj Choudhury and Susie L. Ma
In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.
  • 08 Aug 2023
  • Research & Ideas

Black Employees Not Only Earn Less, But Deal with Bad Bosses and Poor Conditions

positive work culture, and a healthy work-life balance. “When we think about racial gaps in the United States, we tend to mostly measure relative income levels.” At a time when many companies are looking to recruit and retain more people... View Details
Keywords: by Michael Blanding
  • June 2013 (Revised February 2014)
  • Case

FanMode: Launching a Global Sports Venture

By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Entertainment and Recreation Industry; United Kingdom; South Africa
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Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
  • 2021
  • Working Paper

Accounting for Product Impact in the Telecommunications Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Telecommunications; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Telecommunications Industry
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Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Telecommunications Industry." Harvard Business School Working Paper, No. 21-105, March 2021. (Revised May 2021.)
  • 18 Apr 2014
  • News

Making “Freemium” Work

  • 13 Oct 2017
  • News

How to give feedback that gets results

  • December 2008
  • Article

Which Kind of Collaboration Is Right for You?

By: Roberto Verganti and Gary P. Pisano
Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details
Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy
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Verganti, Roberto, and Gary P. Pisano. "Which Kind of Collaboration Is Right for You?" Harvard Business Review 86, no. 12 (December 2008).
  • Profile

Jake Flomenberg

long-term strategy. The broad skill set I developed at HBS will make it easier for me to take on new roles and hopefully start my own company one day. The HBS network is unparalleled - there is always... View Details
Keywords: Technology
  • May 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry
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Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
  • March 2023
  • Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
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Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
  • October 2011 (Revised January 2012)
  • Case

LinkedIn Corporation

By: Francois Brochet and James Weber
The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details
Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry
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Brochet, Francois, and James Weber. "LinkedIn Corporation." Harvard Business School Case 112-006, October 2011. (Revised January 2012.)
  • 2016
  • Chapter

User-Generated Content and Social Media

By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

fashion crowd in 2019. Today, its revenues exceed $24 billion, making it the world’s biggest fashion retailer. It offers a rapidly changing assortment of affordable clothing, shoes, accessories, and beauty products for young women and, increasingly, for children and... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • May 1998 (Revised October 1998)
  • Case

Komatsu and Dresser: Putting Two Plus Two Together

By: Ashish Nanda
In 1987, Komatsu Ltd., looking to expand its presence in the U.S. earth-moving equipment (EME) industry, enters into a 50-50 joint venture with Dresser. The management of the Komatsu Dresser joint venture faces difficulty in bringing the two halves together. The rift... View Details
Keywords: Integration; Machinery and Machining; Restructuring; Joint Ventures; Cross-Cultural and Cross-Border Issues; Construction Industry; Manufacturing Industry; Japan; United States
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Nanda, Ashish, and Georgia Levenson. "Komatsu and Dresser: Putting Two Plus Two Together." Harvard Business School Case 898-269, May 1998. (Revised October 1998.)
  • November 2007 (Revised April 2008)
  • Case

Hariyali Kisaan Bazaar: A Rural Business Initiative

By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
  • January 2022 (Revised November 2023)
  • Supplement

Uber in China (C): The Cost of Success for Didi

By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
Keywords: Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Business and Government Relations; Cross-Cultural and Cross-Border Issues; Growth and Development; Policy; Competition; Laws and Statutes; Transportation Industry; Transportation Industry; China
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Kirby, William C., and Noah B. Truwit. "Uber in China (C): The Cost of Success for Didi." Harvard Business School Supplement 322-068, January 2022. (Revised November 2023.)
  • April 2015 (Revised June 2020)
  • Case

Comcast Corporation (A)

By: Sunil Gupta, Henry McGee, Felix Oberholzer-Gee and Margaret L. Rodriguez
In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable... View Details
Keywords: Cable Television; HBO; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry
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Gupta, Sunil, Henry McGee, Felix Oberholzer-Gee, and Margaret L. Rodriguez. "Comcast Corporation (A)." Harvard Business School Case 715-457, April 2015. (Revised June 2020.)
  • 21 Dec 2020
  • News

Why middle managers are feeling the most stressed out during COVID

  • May 2005 (Revised December 2022)
  • Case

Aristotle Onassis and the Greek Shipping Industry

By: Geoffrey Jones and Paul Gomopoulos
Examines the career of Aristotle Onassis and his creation of one of the world's largest shipping companies between 1945 and 1973. Explores the role of ethnic and family networks in Greek shipping and how Onassis was able to penetrate this system despite being an... View Details
Keywords: Networks; Ethnicity; Family Business; Innovation Strategy; Management Succession; Competitive Advantage; Personal Development and Career; Entrepreneurship; Shipping Industry; Greece
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Jones, Geoffrey, and Paul Gomopoulos. "Aristotle Onassis and the Greek Shipping Industry." Harvard Business School Case 805-141, May 2005. (Revised December 2022.)
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