Publications

April 2005 (Revised June 2005)
Compilation

Boeing 787: The Dreamliner

By: Richard L. Nolan and Suresh Kotha

Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details

Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Air Transportation Industry; United States

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require expensive storage and View Details

Keywords: by James Heskett; Retail

October 2019
Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Manufacturing Industry; United States; Europe; Canada; Brazil

September 2021
Supplement

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

This supplementary dataset can be paired with the case entitled “Telepass: From Tolling to Mobility Platform” (case no. 622-011), to allow students the opportunity to analyze data before class. View Details

Keywords: Analysis; Change; Change Management; Transformation; Transition; Innovation and Invention; Strategy; Information Technology; Mobile and Wireless Technology; Transportation; Transportation Networks; Value; Value Creation; Technology Industry; Technology Industry; Technology Industry; Europe; Italy; Milan

2008
Chapter

Railroads: East Asia

By: Elisabeth Koll

Keywords: Rail Transportation; Rail Industry; Japan

December 2011 (Revised January 2016)
Case

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program

By: Peter A. Coles, Elena Corsi and Vincent Dessain

Keywords: Bicycle Transportation; Bicycle Industry; Paris

June 1991 (Revised March 1995)
Background Note

Coming of the Railroads

Makes possible a discussion of the growth of the railroads in the nineteenth century and the impact of that growth on the American economy. View Details

Keywords: Rail Transportation; Macroeconomics; Rail Industry; United States

December 2023 (Revised November 2024)
Supplement

Decarbonizing Shipping at A.P. Møller-Maersk (B)

By: Willy Shih, Michael W. Toffel and Kelsey Carter

This is a (B) case supplement to 624-049 Decarbonizing Shipping at A.P. Møller-Maetsk View Details

Keywords: Decarbonization; Shipping; Biofuel; Ship Transportation; Energy Sources; Shipping Industry

March 2016 (Revised April 2017)
Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen

This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details

August 2009 (Revised March 2010)
Teaching Note

Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Teaching Note for 707414. View Details

Keywords: Air Transportation; Air Transportation Industry

February 2002 (Revised March 2004)
Case

Volvo Trucks (B): Acquisition of RVI

By: Michael E. Porter and Orjan Solvell

Supplements the (A) case. View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; United States; Europe

March 2003 (Revised January 2006)
Case

Threshold Sports

By: Richard G. Hamermesh and Todd H Thedinga

Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details

Keywords: Growth Management; Bicycle Transportation; Service Delivery; Sports; Bicycle Industry; Bicycle Industry

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

Find at Harvard

1998
Chapter

Economic Performance, Strategic Position, and Vulnerability to Ecological Pressures among U.S. Interstate Motor Carriers

By: Jack A. Nickerson and Brian S. Silverman

Keywords: Truck Transportation; Environmental Management; Competitive Strategy; Performance; Shipping Industry; United States

Find at Harvard

November 2023 (Revised November 2024)
Case

Decarbonizing Shipping at A.P. Møller-Maersk (A)

By: Willy Shih, Michael W. Toffel and Kelsey Carter

Container shipping was responsible for moving more than 80% of globally traded goods, and almost 3% of global greenhouse gas emissions. A.P. Møller-Maersk, one of the top three container lines, conducted an extensive lifecycle assessment (LCA) of alternative fuels,... View Details

Keywords: Greenhouse Gas Emissions; Energy Sources; Environmental Sustainability; Ship Transportation; Shipping Industry

March 2013 (Revised May 2013)
Supplement

Distribution at American Airlines (C)

By: Benjamin Edelman

Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. View Details

Keywords: Strategy; Distribution; Air Transportation; Air Transportation Industry

2017
Government Testimony

Passenger Right to Record—Petition for Rulemaking

By: Benjamin Edelman and Mike Borsetti

We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have... View Details

Keywords: Aviation; Consumer Protection; Recording; Video; Audio; Privacy; Social Media; Air Transportation; Rights; Contracts; Air Transportation Industry

Read Now

June 1988
Supplement

Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video

By: David A. Garvin

Keywords: Air Transportation; Air Transportation Industry

2022
Chapter

Decarbonizing Academia's Flyout Culture

By: Nicholas Poggioli and Andrew J. Hoffman

Flight is technologically and culturally central to academic life. Academia's flyout culture is built on a set of shared beliefs and values about the importance of flying to being an academic. But flight also generates a large proportion of academia’s carbon emissions,... View Details

Keywords: Carbon Emissions; Air Transportation; Values and Beliefs; Environmental Sustainability; Higher Education; Education Industry