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Publications
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(1,111)
- Faculty Publications (468)
- October 2000 (Revised October 2000)
- Case
3PLex.com
By: Myra M. Hart and Judith Marie Dror
A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices... View Details
- September 2000
- Case
TruckitNow.com Business Plan
By: Myra M. Hart and Judith Marie Dror
Presents an original business plan. Students are challenged to develop assumptions and create financial projections and statements based on business plan text. View Details
- June 2000 (Revised November 2007)
- Case
Dogfight over Europe: Ryanair (A)
By: Jan W. Rivkin
In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details
- June 2000 (Revised October 2000)
- Supplement
Dogfight over Europe: Ryanair (B)
By: Jan W. Rivkin
Supplements the (A) case. View Details
- June 2000 (Revised March 2006)
- Supplement
Dogfight over Europe: Ryanair (C)
By: Jan W. Rivkin
Presents a follow-up to the (A) and (B) cases. View Details
- April 2000 (Revised December 2001)
- Case
AirTex Aviation
By: Brian J. Hall and Carleen Madigan
Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers,... View Details
- March 2000 (Revised May 2000)
- Case
U.S. Gas Transportation, Inc.
By: John A. Davis, Myra M. Hart and Sharon Peyus
Presents a career dilemma for a husband/wife owner-manager team. Nanci and Len Mackenzie have received an offer for their highly successful entrepreneurial business, U.S. Gas Transportation, Inc. The Mackenzies are concerned about what the sale might do to their... View Details
- February 2000 (Revised October 2000)
- Case
CarPoint in 1999
By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details
- March 1999
- Case
City of Charlotte (B)
By: Robert S. Kaplan
This case shows how two operating departments-transportation and police-translate the high-level corporate scorecard for the city into departmental balanced scorecards. The transportation department follows a highly structured approach designed to link initiatives... View Details
- October 1998 (Revised May 1999)
- Case
"Friendly Skies, The": Welfare-to-Work at United Airlines
By: Rosabeth M. Kanter and Ellen Pruyne
In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details
- July 1998
- Supplement
United Airlines: The Friendly Skies, Video
Keywords: Air Transportation Industry
- June 1998 (Revised November 1998)
- Case
TNT Limited's Logistics Services in Asia (D): Managing the "Asian Contagion"
By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
Supplements the (A) case. View Details
- April 1998 (Revised May 2001)
- Supplement
Acquisition of Consolidated Rail Corporation (B), The
By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
Eight days after CSX announced it was going to buy Consolidated Rail (Conrail) for $88.65 per share, Norfolk Southern made a hostile $100 per share bid for Conrail. Over the next several months, the potential acquirers upped their bids while exchanging criticism in the... View Details
- August 1997 (Revised October 1997)
- Case
TNT Limited's Logistics Services in Asia (B): PT TNT Logistik Indonesia
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
- August 1997 (Revised October 1997)
- Case
TNT Limited's Logistics Services in Asia (C), "The Grind"
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
- June 1997 (Revised November 1998)
- Case
Sky Air, Inc.
By: Paul A. Gompers
Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details
- June 1997
- Teaching Note
Team New Zealand (A), (B), and (C) TN
By: Marco Iansiti and Alan D. MacCormack
Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details
- October 1996 (Revised April 1997)
- Case
Team New Zealand (C)
By: Marco Iansiti and Alan D. MacCormack
Supplements the (A) and (B) cases. View Details
- August 1996 (Revised May 1997)
- Case
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details