Publications
Publications
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(1,689)
- Faculty Publications (543)
- September 2006 (Revised September 2007)
- Supplement
Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (C): Developments from 1996 to 1999
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (D): 2000
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (E): 2001
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (F): 2002-2006
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- July 2006 (Revised June 2007)
- Case
Cathay Pacific
By: F. Warren McFarlan, Waishun Lo and Fred Young
Explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details
- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details
- February 2006
- Case
Fraikin SA
By: W. Carl Kester, Vincent Marie Dessain and Monika Stachowiak
Provides an example of a so-called "whole business" securitization. In early 2004, Fraikin, France's leading industrial vehicle rental company, compares several alternatives for refinancing a large bridge loan within a year. Presents three primary options: a classic... View Details
- January 2006 (Revised July 2016)
- Case
Gordon Bethune at Continental Airlines
By: Nitin Nohria, Anthony Mayo and Mark Benson
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details
- January 2006 (Revised December 2006)
- Case
Toyota Motor Corporation: Launching Prius
By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
- January 2006 (Revised July 2007)
- Case
Juan Trippe and Pan American World Airways
By: Nitin Nohria, Anthony Mayo and Mark Rennella
A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
- December 2005 (Revised May 2009)
- Case
C.R. Smith and the Birth of American Airlines
By: Anthony Mayo and Laura Gaie Singleton
Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
- September 2005 (Revised March 2006)
- Teaching Note
Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)
By: Jan W. Rivkin
- July 2005
- Teaching Note
Royal Caribbean Cruises Ltd.
Teaching Note to (9-304-019). View Details
Keywords: Air Transportation Industry
- May 2005 (Revised February 2007)
- Case
HNA Group: "A Miracle in Civil Aviation"
By: Cynthia A. Montgomery and Carole Winkler
Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details
- April 2005 (Revised June 2005)
- Compilation
Boeing 787: The Dreamliner
By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
- April 2005
- Teaching Note
Boeing 787: The Dreamliner (TN)
By: Richard L. Nolan and Suresh Kotha
Teaching Note to (9-305-101). View Details
- February 2005 (Revised November 2012)
- Supplement
UAL 2004: Pulling Out of Bankruptcy (CW)
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details
- February 2005 (Revised June 2006)
- Case
UAL, 2004: Pulling Out of Bankruptcy
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details
- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details