Publications

Educators

Article

Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks

By: Todd Rogers, Katherine L Milkman, Leslie K. John and Michael I. Norton

Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people follow through on intentions like these? Plan-making, a tool that... View Details

Keywords: Behavior; Success; Planning

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2007
Book

A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know

By: David A. Moss

Now more than ever before, executives and managers need to understand their larger economic context. In The Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic... View Details

Keywords: Macroeconomics; Money; Investment; Management Analysis, Tools, and Techniques

March 2024
Teaching Note

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss

Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details

Keywords: AI and Machine Learning; Entrepreneurship; Innovation and Invention; Government Administration; Transportation Industry; Public Administration Industry

26 Jul 2010
News

B-Schools All A-Twitter Over Social Media

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

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Spring 2021
Article

Building Cities' Collaborative Muscle

By: Jorrit De Jong, Amy C. Edmondson, Mark Moore, Hannah Riley-Bowles, Jan Rivkin, Eva Flavia Martínez Orbegozo and Santiago Pulido-Gomez

The most pressing social problems facing cities today require multiagency and cross-sector solutions. We offer tools and techniques to facilitate the process of diagnosing and solving problems by breaking down silos to build up cities. View Details

Keywords: Collaboration; Cross-sector Collaboration; City; Governance; Problems and Challenges; Cooperation

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2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

2010
Book

Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups

By: Stuart C. Gilson

A collection of case studies illustrates real-world techniques, implementation, and strategies on corporate restructuring. Over the period 1981-1998, public companies with combined assets of over half a trillion dollars filed for Chapter 11 bankruptcy. Over the same... View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Management Analysis, Tools, and Techniques; Public Ownership; Value Creation

2015
Chapter

Design Thinking and Innovative Problem Solving

By: Srikant Datar and Caitlin N. Bowler

In 2012 we set out to answer two key questions. Can anyone, including MBAs and executives with superb analytical skills, learn to think more innovatively? If so, how might we go about developing these skills? Through close collaboration with individuals from major... View Details

Keywords: Design Thinking; Problem Solving; Innovation; Design; Innovation and Invention; Cognition and Thinking

March 1999 (Revised February 2001)
Background Note

New Product Development Imperative, The

By: Steven C. Wheelwright and Edward T Smith

Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution. View Details

Keywords: Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams

Educators

12 PM – 1 PM EDT, 19 Apr 2023
Webinars: Career

LinkedIn for Interviewing

In this webinar from CPD and Jeremy Schifeling, LinkedIn's former head of student and alumni education, you'll learn how to better utilize LinkedIn's data resources and practice tools to prepare for your next interview, find discover the elements of an interview that... View Details

20 Jul 2015
News

Harvard Professor Has a Big Idea for the Future of Health Care Shopping

Elisabeth C. Paulson

Elisabeth Paulson is an Assistant Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. She teaches the first year course on Technology and Operations Management in the required curriculum.
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Keywords: agriculture; federal government; state government; grocery; nonprofit industry

September 2014 (Revised January 2015)
Module Note

Building Effective Working Relationships

By: Lakshmi Ramarajan

This note introduces a framework for deliberately building effective interpersonal relationships. First, we will define the necessary attributes of these relationships. Next, we will discuss common barriers to effectiveness. Lastly, we will provide tools to build and... View Details

Keywords: Interpersonal Relations; Power And Influence; Networks; Interpersonal Communication; Performance Effectiveness

November 2002 (Revised May 2003)
Case

Education in Chile: A Venue for Individual, Business and Community Involvement

Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details

Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile

Educators

January 2002
Exercise

Socrates, Inc.

By: Alan D. MacCormack and Kerry Herman

Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details

Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Information Technology Industry