Publications

11 Dec 2014
News

Defining the field of cause-related marketing

After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise... View Details

2023
Working Paper

The Market for CEOs: Evidence from Private Equity

By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov

Most research on the CEO labor market studies public company CEOs while largely ignoring CEOs in private equity (PE) funded companies. We fill this gap by studying the market for CEOs among U.S. companies purchased by PE firms in large leveraged buyout transactions.... View Details

Keywords: CEOs; Jobs and Positions; Ownership; Recruitment

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy

November 2022
Supplement

How is the e-bike market developing

By: Ramon Casadesus-Masanell

June 2021 (Revised March 2022)
Teaching Note

StockX: The Stock Market of Things

By: Chiara Farronato

Teaching Note for HBS Case Nos. 620-062 and 621-107. View Details

1991
Book

The Marketing Challenge of Europe 1992

By: John A. Quelch, Robert D. Buzzell and Eric Salama

1997
Article

Business-to-Business Market Making on the Internet

By: Lisa R. Klein and John A. Quelch

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02 Nov 2021
News

Innovating in the Feminine Care Market

April 2002 (Revised November 2003)
Case

World Oil Markets

By: Richard H.K. Vietor and Rebecca Evans

Summarizes world markets for oil and natural gas from 1980-2001. Examines the rise of OPEC, two oil shocks, Gulf War efforts, and recent pricing issues facing Saudi Arabia. View Details

Keywords: Energy Sources; Asset Pricing; Markets; Organizations; Saudi Arabia

2023
Working Paper

Market Design and Maintenance

By: Alvin E. Roth

Because no marketplace operates in isolation from the larger world, marketplace designs may need to adapt to changes in the larger environments. I discuss such changes in connection with the labor markets for new doctors, new Ph.D. economists, and for kidney exchange... View Details

Keywords: Market Design

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May–June 2023
Article

Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

By: Fabrizio Fantini and Das Narayandas

Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details

Keywords: Analytics and Data Science; Decision Making

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May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

15 Jun 2021
News

Podcast: How Biosimilars Are Affecting the Drug Markets

April 2023
Article

The Stock Market Valuation of Human Capital Creation

By: Ethan Rouen and Matthias Regier

We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between... View Details

Keywords: Intangibles; Valuation; Human Capital; Investment Return

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05 Feb 2009
Research & Ideas

In Praise of Marketing

additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to... View Details

Keywords: by John Quelch; Advertising

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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February 2006 (Revised September 2007)
Background Note

Winner-Take-All in Networked Markets

By: Thomas R. Eisenmann

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details

Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web