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  • 01 Sep 2004
  • News

Lisa Churchville (MBA 1979)

Century.” Okay, that might be a bit of local television hyperbole, but it was amazing to see the grainy video, spartan sets, rudimentary weather graphics, weathermen with long hair and sideburns (I am sure we did not look that dorky at... View Details
Keywords: Broadcasting (except Internet); Information
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

School. An Analysis of the Possible Effects of Subscription Television on the Business World , 1957 Dirck Barhydt; Robert H. Clement; Robert P. Hauptfuhrer; Dan W. Lufkin; Chester K. Reichert, Jr.; Donald A. Roach; Bruno H.M.B. Roux de... View Details
  • Web

Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

School. An Analysis of the Possible Effects of Subscription Television on the Business World , 1957 Dirck Barhydt; Robert H. Clement; Robert P. Hauptfuhrer; Dan W. Lufkin; Chester K. Reichert, Jr.; Donald A. Roach; Bruno H.M.B. Roux de... View Details
  • February 1999 (Revised August 2004)
  • Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

effectively within the newly merged entities. No PDF is available at this time. Reputation and Competition: Evidence from the Credit Rating Industry Authors:Bo Becker and Todd Milbourn Abstract Fair and accurate credit ratings arguably... View Details
Keywords: Martha Lagace
  • 01 Oct 1999
  • News

The View from the Pit

Harvard's School of Public Health since 1976 and has spent much of her professional career applying corporate and industrial models to the health-care field. Her research activity at HBS focuses on the current trend of hospital mergers... View Details
Keywords: Judith A. Ross
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch the "big game" this Sunday, the View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 29 Apr 2014
  • First Look

First Look: April 29

such a way that talent is developed along with the business. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0085 August 2013 International Journal of Industrial Organization Information and Two-Sided... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2004
  • What Do You Think?

Does Speed Trump Intellectual Property?

these responses, is the value of intellectual property in all but a few instances or industries vastly overrated? Is the appropriate response to this dilemma to rethink processes to achieve speed as both a defense and an offense against... View Details
Keywords: by James Heskett
  • Web

A Marketing Revolution - The Art of American Advertising

Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details
  • 01 Sep 2003
  • News

These Are the Good Old Days

Presented with thirteen job offers in 1978, Ann S. Moore accepted the one in the industry she knew she wanted to be in — magazine publishing. It also happened to be the one offering the lowest salary. “People were astounded with the... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • October 1981 (Revised August 2010)
  • Case

Quabbin Cablevision Company

By: Henry B. Reiling
Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details
Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts
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  • October 2003 (Revised February 2004)
  • Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Related
  • 10 Sep 2013
  • First Look

First Look: September 10

particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers... View Details
Keywords: Sean Silverthorne
  • 22 Oct 2018
  • News

Capital Murder

sister cities. They’re both industry towns, and in many ways the marketing campaign for a movie or a television show is not unlike a campaign for a political candidate. You’re trying to inform people, arm... View Details
Keywords: Julia Hanna
  • 05 Jul 2011
  • First Look

First Look: July 5

note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne
  • 03 Mar 2003
  • Research & Ideas

The Ingredients of a Deal Disaster

inadvertently omitted from social contract negotiations. For example, in 1988, Komatsu, Japan's leader in earth-moving construction equipment, and U.S. conglomerate Dresser Industries combined their North American engineering,... View Details
Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius
  • 01 Jun 2015
  • News

Screen Grab

for soccer fans, FirstRowSports. The NFL’s as-yet-unnamed foray into online streaming will test the waters with an October 25 game only available online. The cable and telecom industry has taken note, evidenced by its heavy lobbying... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • Web

Timeline - Race, Gender & Equity

gas-powered automobile built in the U.S. 1894 Boycott of Pullman sleeping cars leads to general strike on railroads Pullman Porters 1900 U.S. Industrial Commission declares trade unions good for democracy 1902 Willis H. Carrier designs... View Details
  • 01 Mar 2017
  • News

Lego Stays on Script

those already exist. They need to have a building component and exist as a starting point for kids to create their own stories, not just play out what they see on television or in a movie.” In every case—including movies—“we have to make... View Details
Keywords: Julia Hanna