Show Results For
- All HBS Web
(2,864)
- People (24)
- News (768)
- Research (1,121)
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- Faculty Publications (329)
Show Results For
- All HBS Web
(2,864)
- People (24)
- News (768)
- Research (1,121)
- Events (1)
- Multimedia (19)
- Faculty Publications (329)
- January 2013 (Revised August 2013)
- Case
Family Matters at ProLab
- 31 Jan 2014
- News
How to really measure the value in health care
- 17 Mar 2015
- News
The Success of Monitoring the Economy With Big Data
- September 2003 (Revised November 2005)
- Case
Best Buy Co., Inc. (A): An Innovator's Journey
- October 2023 (Revised February 2024)
- Case
Loris
- 2007
- Other Unpublished Work
Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy
- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
- July 2010 (Revised March 2013)
- Case
Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts
- March 2004 (Revised April 2004)
- Background Note
Seeing What's on Red Auerbach's Mind
- February 2025
- Case
Fly, Fix, Fly at True Anomaly
- October 2010 (Revised May 2017)
- Case
Building a Developmental Culture: The Birth of Deloitte University
- May–June 2019
- Article
Your Workforce Is More Adaptable Than You Think
Kristin W. Mugford
Kristin Mugford is the Melvin Tukman Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School and the Senior Associate Dean for Culture and Community. She previously served as Faculty Chair for field-based learning and... View Details
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- September 2009 (Revised December 2009)
- Supplement
Genzyme Center (C)
- 28 Apr 2023
- Blog Post
From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- 11 Feb 2021
- Blog Post
2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)
- Blog