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Show Results For
- All HBS Web
(2,003)
- People (10)
- News (435)
- Research (985)
- Events (2)
- Multimedia (6)
- Faculty Publications (300)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
At HBS, I learned how to be decisive with limited information, and that being decisive requires also being a team player, allowing the opinions and knowledge of others to fill my own experience gaps while being able to persuasively... View Details
Keywords: All Industries
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
Consulting Group employees work with AI: Humans are still needed to make that call. To operationalize AI successfully, managers must carefully select its applications, train workers in using it properly, and quickly move the line as AI improves. A multidisciplinary... View Details
- November 2014
- Case
Nestlé SA, 2014
By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
- July 2005 (Revised March 2007)
- Case
Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
By: Francisco de Asis Martinez-Jerez and James Robert Dillon
Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States
Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty." Harvard Business School Case 106-006, July 2005. (Revised March 2007.)
- 20 Sep 2011
- First Look
First Look: September 20
Moreover, we show that this effect occurs not only in the case of IGOs that focus on economic issues, but also on those with social and cultural mandates. This demonstrates that relational governance is important and feasible in the... View Details
Keywords: Sean Silverthorne
- April 2011
- Case
Porcini's Pronto: "Great Italian cuisine without the wait!"
By: James L. Heskett and Richard Luecke
Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details
Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Consumer Behavior; Measurement and Metrics; Quality; Customer Value and Value Chain; Selection and Staffing; Expansion; Business Growth and Maturation; Service Delivery; Franchise Ownership; Customer Focus and Relationships; Product Marketing; Food and Beverage Industry; Service Industry; Northeastern United States
Heskett, James L., and Richard Luecke. Porcini's Pronto: "Great Italian cuisine without the wait!". Harvard Business School Brief Case 114-277, April 2011.
- Program
Strategic Perspectives in Nonprofit Management
action and create a more responsive, successful, and sustainable nonprofit organization. Details Under take strategic analysis that positions your organization to thrive and grow Focus your mission and create service offerings that truly... View Details
- 15 Mar 2024
- HBS Case
Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work
been married for seven years, have had three kids, and thankfully I’m now ready to focus more on growing my career.” And if a woman becomes pregnant after receiving a job offer, Wing suggests she share the news, along with her continued... View Details
Keywords: by Avery Forman
- Web
Value-Based Health Care - Institute For Strategy And Competitiveness
HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations... View Details
- Program
Making Corporate Boards More Effective
operate—rather, each board must develop practices that suit the unique needs of its company and management. As you examine the latest thinking on the internal function of corporate boards, interaction with management, and overall board relations, you will discover how... View Details
- 01 Aug 2023
- What Do You Think?
As Leaders, Why Do We Continue to Reward A, While Hoping for B?
among team members who are better prepared for the future than they are. As she put it, “How will the supervisor mentor someone who should likely be fast-tracked?” Les Sherry added, “Older managers & mid-level executives are facing... View Details
Keywords: by James Heskett
- May 2008
- Article
When Winning Is Everything
By: Deepak Malhotra, Gillian Ku and J. Keith Murnighan
In the heat of competition, executives can easily become obsessed with beating their rivals. This adrenaline-fueled emotional state, which the authors call competitive arousal, often leads to bad decisions. Managers can minimize the potential for competitive arousal... View Details
Keywords: Decision Choices and Conditions; Auctions; Bids and Bidding; Behavior; Emotions; Personal Characteristics; Competitive Strategy; Competitive Advantage
Malhotra, Deepak, Gillian Ku, and J. Keith Murnighan. "When Winning Is Everything." Harvard Business Review 86, no. 5 (May 2008).
- 04 Mar 2024
- What Do You Think?
Do People Want to Work Anymore?
that have a lot of break time). And they work full-time, willing to do whatever needs doing to deliver a “magical” experience for guests, and willing to both teach their jobs and learn other people’s jobs. For this, team members are... View Details
Keywords: by James Heskett
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
for Entrepreneurs Preparing for the Next Stage Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by John Quelch
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
limitations of generative AI solutions, discerning optimal use cases, and establishing boundary conditions will be pivotal. Responsible AI and AI ethics. As integration of AI systems deepens into society, businesses, and education, an amplified View Details
- 14 Jul 2023
- Blog Post
Balancing Act: Kate Eberle Walker’s Action Plan for C-suite Diversity
looked at the company’s leadership ranks, she saw few women who could serve as role models and mentors. So when she was first assigned to a team led by another woman, the experience was revelatory. “I could see myself in that more senior... View Details
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
“That’s important because if customer experience managers are limited in resources, they can really focus on certain types of features that will pay off the most.” De Freitas cowrote the paper with Tomer Ullman, an assistant professor in... View Details
- Program
Transforming Customer Experiences
companies, product companies with service-based strategies, or companies shifting from a product focus to a service focus. The program will be most helpful for individuals who have the authority to initiate change across the organization.... View Details
- February 2013 (Revised March 2013)
- Case
Agero: Enhancing Capabilities for Customers
By: Robert Simons and Natalie Kindred
This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
Simons, Robert, and Natalie Kindred. "Agero: Enhancing Capabilities for Customers." Harvard Business School Case 113-001, February 2013. (Revised March 2013.)