Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,003) Arrow Down
Filter Results: (2,003) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,003)
    • People  (10)
    • News  (435)
    • Research  (985)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (300)

Show Results For

  • All HBS Web  (2,003)
    • People  (10)
    • News  (435)
    • Research  (985)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (300)
← Page 18 of 2,003 Results →
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Citation
Educators
Purchase
Related
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
  • 10 Sep 2024
  • Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

At HBS, I learned how to be decisive with limited information, and that being decisive requires also being a team player, allowing the opinions and knowledge of others to fill my own experience gaps while being able to persuasively... View Details
Keywords: All Industries
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

Consulting Group employees work with AI: Humans are still needed to make that call. To operationalize AI successfully, managers must carefully select its applications, train workers in using it properly, and quickly move the line as AI improves. A multidisciplinary... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • November 2014
  • Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe
Citation
Educators
Related
Wells, John R., and Galen Danskin. "Nestlé SA, 2014." Harvard Business School Case 715-428, November 2014.
  • July 2005 (Revised March 2007)
  • Case

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty

By: Francisco de Asis Martinez-Jerez and James Robert Dillon
Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States
Citation
Educators
Purchase
Related
Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty." Harvard Business School Case 106-006, July 2005. (Revised March 2007.)
  • 20 Sep 2011
  • First Look

First Look: September 20

Moreover, we show that this effect occurs not only in the case of IGOs that focus on economic issues, but also on those with social and cultural mandates. This demonstrates that relational governance is important and feasible in the... View Details
Keywords: Sean Silverthorne
  • April 2011
  • Case

Porcini's Pronto: "Great Italian cuisine without the wait!"

By: James L. Heskett and Richard Luecke
Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details
Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Consumer Behavior; Measurement and Metrics; Quality; Customer Value and Value Chain; Selection and Staffing; Expansion; Business Growth and Maturation; Service Delivery; Franchise Ownership; Customer Focus and Relationships; Product Marketing; Food and Beverage Industry; Service Industry; Northeastern United States
Citation
Educators
Purchase
Related
Heskett, James L., and Richard Luecke. Porcini's Pronto: "Great Italian cuisine without the wait!". Harvard Business School Brief Case 114-277, April 2011.
  • Program

Strategic Perspectives in Nonprofit Management

action and create a more responsive, successful, and sustainable nonprofit organization. Details Under take strategic analysis that positions your organization to thrive and grow Focus your mission and create service offerings that truly... View Details
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

been married for seven years, have had three kids, and thankfully I’m now ready to focus more on growing my career.” And if a woman becomes pregnant after receiving a job offer, Wing suggests she share the news, along with her continued... View Details
Keywords: by Avery Forman
  • Web

Value-Based Health Care - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations... View Details
  • Program

Making Corporate Boards More Effective

operate—rather, each board must develop practices that suit the unique needs of its company and management. As you examine the latest thinking on the internal function of corporate boards, interaction with management, and overall board relations, you will discover how... View Details
  • 01 Aug 2023
  • What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

among team members who are better prepared for the future than they are. As she put it, “How will the supervisor mentor someone who should likely be fast-tracked?” Les Sherry added, “Older managers & mid-level executives are facing... View Details
Keywords: by James Heskett
  • May 2008
  • Article

When Winning Is Everything

By: Deepak Malhotra, Gillian Ku and J. Keith Murnighan
In the heat of competition, executives can easily become obsessed with beating their rivals. This adrenaline-fueled emotional state, which the authors call competitive arousal, often leads to bad decisions. Managers can minimize the potential for competitive arousal... View Details
Keywords: Decision Choices and Conditions; Auctions; Bids and Bidding; Behavior; Emotions; Personal Characteristics; Competitive Strategy; Competitive Advantage
Citation
Find at Harvard
Purchase
Related
Malhotra, Deepak, Gillian Ku, and J. Keith Murnighan. "When Winning Is Everything." Harvard Business Review 86, no. 5 (May 2008).
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

that have a lot of break time). And they work full-time, willing to do whatever needs doing to deliver a “magical” experience for guests, and willing to both teach their jobs and learn other people’s jobs. For this, team members are... View Details
Keywords: by James Heskett
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

for Entrepreneurs Preparing for the Next Stage Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by John Quelch
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

limitations of generative AI solutions, discerning optimal use cases, and establishing boundary conditions will be pivotal. Responsible AI and AI ethics. As integration of AI systems deepens into society, businesses, and education, an amplified View Details
Keywords: by Rachel Layne; Information Technology
  • 14 Jul 2023
  • Blog Post

Balancing Act: Kate Eberle Walker’s Action Plan for C-suite Diversity

looked at the company’s leadership ranks, she saw few women who could serve as role models and mentors. So when she was first assigned to a team led by another woman, the experience was revelatory. “I could see myself in that more senior... View Details
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

“That’s important because if customer experience managers are limited in resources, they can really focus on certain types of features that will pay off the most.” De Freitas cowrote the paper with Tomer Ullman, an assistant professor in... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • Program

Transforming Customer Experiences

companies, product companies with service-based strategies, or companies shifting from a product focus to a service focus. The program will be most helpful for individuals who have the authority to initiate change across the organization.... View Details
  • February 2013 (Revised March 2013)
  • Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
Citation
Educators
Purchase
Related
Simons, Robert, and Natalie Kindred. "Agero: Enhancing Capabilities for Customers." Harvard Business School Case 113-001, February 2013. (Revised March 2013.)
  • ←
  • 18
  • 19
  • …
  • 100
  • 101
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.