Taste - Publications - Faculty & Research

08 Jul 2008
First Look

First Look: July 8, 2008

Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from... View Details

Keywords: Martha Lagace

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54405 forthcoming Latin American Economic Review Some Elements of Peronist Beliefs and Tastes By: Di Tella, Rafael, and Juan Dubra Abstract—We study the beliefs and values... View Details

Keywords: Sean Silverthorne

17 Dec 2013
First Look

First Look: December 17

unmatched and unchecked culture of engineering ambition, of rote learning and educational experimentation, of sophisticated tastes along with basic concerns with food safety. It is a country that is at once cosmopolitan and confused about... View Details

Keywords: Carmen Nobel

02 Sep 2018
News

Havana Rising

with trumpeter Yasek Manzano Silva (top)—and rum and cigar tastings with a local cigar “sommelier” (bottom). And there was romance in the challenge of Cuba, she says. Her life in San Francisco was easy—moved by Ubers, fed by Seamless,... View Details

Keywords: Dan Morrell; photographed by Eve North

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

15 Dec 2015
First Look

December 15, 2015

or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details

Keywords: Carmen Nobel

Web

Art Nature Business

inside the red earth is to work emotionally. What does the earth feel like to touch? What does the smell of fresh icy mountain breeze taste like? Painting is my gateway to connect with nature on a deeper level." KIM KEEVER July 6 ,... View Details

01 Dec 2016
News

Alumni Books of 2016

Large Scale Transformations Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how advertising has evolved in India in the past fifty years, reflecting its culture, politics,... View Details

10 Mar 2021
Blog Post

COVID Killed the Traditional Workplace

have now tasted the experience of remote work and want more of it in their future professional arrangements. In fact, several surveys suggest that approximately 70 percent of employees want to retain some degree of remote work. While many... View Details

Keywords: All Industries

Web

Print View - Course Catalog

buying habits and tastes similar? What are logistical constraints that differ? Are there legal or regulator concerns? For B2B companies, similar concerns must be considered. Additionally, in countries where the cash economy is prevalent,... View Details

Publications