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- All HBS Web
(522)
- News (219)
- Research (236)
- Events (4)
- Multimedia (8)
- Faculty Publications (111)
- Web
Labor Practices | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
completion of his HBS degree marks a final step toward a long-held dream: to return to India and join the TVS Group, an umbrella for 32 holding companies that represents the country’s largest supplier of automotive parts. The $1.5 billion... View Details
- 21 Jul 2010
- News
Mad Men, the Early Era
Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an exhibit that coordinates well with... View Details
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent... View Details
Keywords: by James Heskett
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
beauty of working in California is that I still wake up on East Coast time. I can work three or four hours before the LA day kicks in.” Happy place: Bryant Park in Manhattan. “You can take a genuine, green-grass moment that’s very accessible, right there on 40th Street... View Details
- 01 Sep 2003
- News
Patrick Moreton
was its reasoning? It argued that the marketplace has changed because new technologies — such as cable, the Internet, and satellite TV — facilitate new and diverse sources of information and content. The competition they provide, the FCC... View Details
- 04 Sep 2013
- News
From HBO to HBS
media company's relatively unknown cable TV subsidiary, Home Box Office. He took the job at HBO and stayed for 34 years, recently retiring as president of HBO Home Entertainment, the network's DVD and digital program distribution... View Details
- 01 Dec 2014
- News
Forecasting ’15
person to create a manufactured product. In 2015, this movement will begin to separate itself from its DIY and science-project roots to truly become a new industrial revolution and a global economic force.” Media: RIP, TV Jason Kilar (MBA... View Details
- 18 Apr 2019
- Blog Post
Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference
new ways. Our three keynote speakers came from diverse backgrounds, and are at the forefront of evolution in entertainment: Albert Cheng, COO and Co-Head of TV at Amazon Studios, Gigi Pritzker, CEO of Madison Wells Media, and Courtenay... View Details
Keywords: Entertainment / Media / Sports
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
have not only advertised more on TV and in other media, but also upped the ante on personal selling efforts with an increased number of local field operation offices as a way to reach out to voters. But which strategy was more effective... View Details
Keywords: by Dina Gerdeman
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry Hill’s View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
broadband Internet, and the related crisis faced by companies whose business models relied on TV advertising—played to TiVo's unique strengths. Leadership in DVR technology and a TV-centric user interface arguably positioned TiVo to... View Details
Keywords: Martha Lagace
- 01 Apr 1997
- News
Managing a Master
manages a number of other jazz musicians, including Wynton's father, pianist Ellis Marsalis. Arrendell's company, The Management Ark, Inc., in Santa Fe, New Mexico, is his headquarters for negotiating clients' contracts, record and publishing deals, View Details
Keywords: Jeff Lazar
- 01 Sep 2009
- News
Home from the Sea
France and is dominated by French sailors — is like no other event on this earth. In an age of celebrity “heroes” and “reality” TV shows, Wilson and his fellow Vendée participants (this year including two women) engage in a competition as... View Details
- 18 May 2011
- News
Man with a Plan
News (February, 13, 2011). Therein lies the broad impact of his “Yella Fella” TV ads, in which Rane stars as the yellow-clad cowboy who saves the West from rotting wood with his pressure-treated pine, known as YellaWood. “They'll probably... View Details
- 01 Dec 2012
- News
Commemorating a Milestone
for women and men in the business world (not to mention society at large) will be equal. When that day comes, the notion of "glass ceilings" or "old-boy networks" will be quaint curiosities, much like today's Mad Men TV series. Helping... View Details
Keywords: Meta
- 06 May 2008
- News
Small World? Read Nil about It
There is a hunger for foreign news. The BBC World Service is a successful global venture; America’s National Public Radio has millions of loyal listeners, many drawn by its coverage of international news. A group of investors, including cable View Details
- 01 Dec 2013
- News
14 for '14
consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
looks just like a video game screen. Votes are tabulated and then relayed through an offensive coordinator. “What Twitch offers is a level of interactivity in the stream that doesn’t really exist anywhere else,” Rottenberg says. “You can stream to a computer monitor... View Details