Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (687) Arrow Down
Filter Results: (687) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,063)
    • News  (210)
    • Research  (687)
    • Events  (5)
    • Multimedia  (2)
  • Faculty Publications  (214)

Show Results For

  • All HBS Web  (1,063)
    • News  (210)
    • Research  (687)
    • Events  (5)
    • Multimedia  (2)
  • Faculty Publications  (214)
← Page 18 of 687 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
Citation
Find at Harvard
Read Now
Related
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
  • 21 Jan 2014
  • First Look

First Look: January 21

associated with the program rollout, we use both population based morbidity measures from the Demographic and Health Surveys and health facility based mortality data as reported in the national Health Management Information System. While... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2008
  • Research & Ideas

Thinking Twice About Supply-Chain Layoffs

unavoidable, research by HBS assistant professor Zeynep Ton suggests that retailers should make labor decisions thoughtfully. "Many retailers see labor more as a cost driver than a sales driver." Her advice: Consider the supply-chain foot... View Details
Keywords: by Julia Hanna; Retail
  • 30 Jan 2012
  • Research & Ideas

Measuring the Efficacy of the World’s Managers

Firms in the United States, Japan, and Germany tend to be managed especially well, while firms in Brazil, China, and India tend to be managed poorly. Those are among the initial findings of the World Management Survey (WMS), a huge... View Details
Keywords: by Carmen Nobel
  • 18 Jun 2024
  • Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

based on a large online survey and was cowritten with Boston College Professor Lucas Coffman and Boston University Professor Keith Marzilli Ericson. Understanding the aspirations of non-binary people Relatively little View Details
Keywords: by Michael Blanding
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says Pomeranz, whose View Details
Keywords: by Kim Girard
  • 09 Aug 2006
  • Research & Ideas

Career Advancement Without Experience

established organization. What they need, say researchers Siobhan O'Mahony and Beth Bechky, is "stretchwork" that fits with an individual's previous experience and yet extends their skills in a new direction. Stretchwork can... View Details
Keywords: by Julia Hanna; Motion Pictures & Video; Technology
  • 16 Apr 2001
  • Research & Ideas

Making the Most of Government Upheaval

Business School, plan to survey 250 Latin American firms in various industries to test the validity of their findings. "Above all," they say, "we want to confirm the existence of the various stages of competitive... View Details
Keywords: by Nancy O. Perry
  • 25 Sep 2012
  • First Look

First Look: September 25

framework for understanding the links between manufacturing and innovation that will enable them to make better outsourcing decisions. They also detail how government must change its support of basic and applied scientific research and... View Details
Keywords: Sean Silverthorne
  • 23 May 2000
  • Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's... View Details
Keywords: by Peter K. Jacobs
  • 04 Oct 2010
  • Research & Ideas

Introverts: The Best Leaders for Proactive Employees

Journal next year. The three professors commenced their research with field data from a national pizza delivery chain, mailing out questionnaires and successfully surveying fifty-seven pizza store managers... View Details
Keywords: by Carmen Nobel
  • 12 Dec 2022
  • Research & Ideas

Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them

Black patients and their doctors may be more open to new medications if drug trials included more Black people, new research shows. Currently, Black Americans represent just 5 percent of drug trial participants. Nearly three-quarters of... View Details
Keywords: by Scott Van Voorhis; Pharmaceutical; Health
  • 17 Mar 2008
  • Research & Ideas

The Lessons of Business History: A Handbook

elsewhere. There is still only one overall survey of Indian business history. As Indian companies such as Tata become global giants, we need to understand where they came from. Latin America represents a mixed picture, with pockets of... View Details
Keywords: by Sean Silverthorne
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

of where the company currently stands. “When we ask managers to rate the quality of their practices, everyone is an 8 out of 10,” she says. In order to give companies a more realistic view, the researchers have published the data on their... View Details
Keywords: by Michael Blanding
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that online marketplaces facilitate transactions traditionally regulated at the local level. In this article, we View Details
Keywords: Sean Silverthorne
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20 years. Teach a kid to hammer, and... View Details
Keywords: by Richard Bierck; Retail
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of business, government, and... View Details
Keywords: Martha Lagace
  • 27 Oct 2009
  • First Look

First Look: October 27

literacy stifle demand. A second view argues that demand is rationally low, because formal financial services are expensive and of relatively low value to the poor. This paper uses original surveys and a field experiment to distinguish... View Details
Keywords: Martha Lagace
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

account for such agglomeration have been proposed. We note that these theories make different predictions about which pairs of industries should be coagglomerated. We discuss the measurement of coagglomeration and use data from the Census Bureau's Longitudinal View Details
Keywords: Sean Silverthorne
  • 20 Mar 2000
  • Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

(For example, 86 percent of the companies in one recent survey said that housing costs were a serious deterrent to attracting businesses and middle-income employees to New York City.) On the lower end of the wage scale, companies are... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • ←
  • 18
  • 19
  • …
  • 34
  • 35
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.