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- All HBS Web
(1,020)
- People (2)
- News (255)
- Research (583)
- Multimedia (5)
- Faculty Publications (201)
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- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
on campus. Sean Silverthorne: Let's start with Jobs and his track record at his second tenure at Apple. From what you have seen, what has he tried to do, what's he been successful at, and what has he not been View Details
Keywords: by Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
surest way to lasting success in show business. “The battle for star talent is one of the most fascinating aspects of today's entertainment business” In my book, I show that the biggest investments have the highest average returns. Take... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
began selling one of its beer brands in Argentina five years ago, executives believed success lay in replicating the methods that had led to a strong business in Brazil, said sales officer Carlo Alves de... View Details
Keywords: by Julie Jette
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
myth because successful application of loyalty systems by retailers goes beyond tiered rewards—they offer individually tailored rewards. Tiered reward systems create some form of stratified shopper segmentation—a shopper belongs to the... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
successful promoter? A: I am not sure there is a secret ingredient. I think it is more about the entire "recipe" being right. Companies try to find athletes with brand attributes that match those... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
successful collegiate athletic program into a hot ticket for admission. Georgetown University applications multiplied 45 percent between 1983 and 1986 following a surge of basketball success. Northwestern University applications advanced... View Details
- March 2010 (Revised March 2012)
- Teaching Note
PNC Financial: Grow Up Great (TN) (A) and (B)
By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason
Teaching Note for [409108]. View Details
- 02 Sep 2014
- First Look
First Look: September 2
scenario-based experiments. Our results suggest that longer-tenured and more successful employees face a greater loss of self-esteem from negative social comparisons and are more likely to engage in deception in response to reported... View Details
Keywords: Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena since 1996. Christoph Brand (HBS... View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- 22 Jul 2013
- Sharpening Your Skills
Sharpening Your Skills: Meeting Management Challenges in India
resident—some 1.2 billion people—by 2020. In a new case, Professor Tarun Khanna and HBS India Research Center Executive Director Anjali Raina discuss the complexities of this massive data management project. HBS Cases: Branding Yoga As... View Details
Keywords: Re: Tarun Khanna & Rohit Deshpande
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
''How long can this be sustained without effective push-back?" Others noted the benefits of scale in fostering success for the foreseeable future. Robert Duque suggested that the organization will learn from its subsidiaries, such as... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
brands in a country where small, individual stores selling no-name goods have been the rule for decades. But success doesn't arrive overnight. Biyani cited a few factors to consider when launching a retail... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his... View Details
Keywords: Dina Gerdeman
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
success of the 10-year-old D'O and poses questions about Oldani's plans for growth. Both the chef and the professor met with Harvard Business School Working Knowledge to talk about the secrets to Oldani's View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
patients experience similar outcomes when treated by female physicians, suggesting that unique challenges arise when male physicians treat female patients. We further find that male physicians with more exposure to female patients and female physicians have more View Details
Keywords: Dina Gerdeman
- 15 Mar 2011
- First Look
First Look: March 15
and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to identify success factors in this emerging industry. Ecocities, for... View Details
Keywords: Sean Silverthorne
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 16 Mar 2010
- First Look
First Look: March 16
PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace