Successful Brands - Publications - Faculty & Research

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

14 Oct 2014
First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details

Keywords: Sean Silverthorne

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

Successful retailers connect with customers via loyalty programs at three levels. The first is an introduction of sorts: the customer receives a generic reward for enrolling in the program. At the second level, the retailer contacts the... View Details

Keywords: by Maggie Starvish; Retail

August 2009 (Revised August 2010)
Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld

How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details

Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web

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Mid-US - Global

the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey View Details

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General Management - Faculty & Research

complexity—from CEO succession to stakeholder engagement and regulatory scrutiny. The full volume brings together insights from legal advisors, investors, and governance experts and covers topics ranging from board refreshment and audit... View Details

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

design, little theory exists on how companies might go about creating a successful design strategy. In a recent article, "Strategies of Innovation and Imitation of Product Languages," published in the Journal of Production... View Details

Keywords: by Julia Hanna; Consumer Products

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

established brands are facing a loss of credibility as they are being disrupted by direct-to-consumer brands,” says Vettese, whose research project was guided by HBS professor Geoffrey Jones, Isidor Straus Professor of Business History.... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

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HBS - The year in Review

innovative new events like Alumni Dialogues and an Entrepreneurs Exchange. First HBS Fund Investors Society Challenge a Success More than 500 alumni from the 15 most recent MBA classes (2007–2021) participated in the first-ever HBS Fund... View Details

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details

Keywords: Sean Silverthorne

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

the success of the Jordan brand. He discusses how education can break the street-to-jail cycle and why business leaders should give formerly incarcerated people a second chance. Crushed to see his dream job evaporate and fearing that no... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

21 Mar 2019
HBS Case

The Ferrari Way

Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business Administration, thinks of a student he... View Details

Keywords: by Michael Blanding; Auto

19 Apr 2010
Research & Ideas

The History of Beauty

strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

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Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry

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27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

We’re told that the secret to success is hard work. But the truth is, hard work alone doesn’t always pay off. After all, career advancement isn’t always neatly tied to your skills, effort, or even the quality of your work. Some people... View Details

Keywords: by Dina Gerdeman

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

companies often use operating models that fail to meet the needs of the employee, whether that be because of unpredictable scheduling, zero cross-training, or unsustainable job design. These organizations achieve short-term financial View Details

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

how Apple's financial model contributes to its success and illustrates a critical lesson about risk management. Mike Wheeler on the Jazz of Negotiation Mike Wheeler, who retired as the MBA Class of 1952 Professor of Management Practice,... View Details

Keywords: by Danielle Kost

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Profiles - MBA

company after freshman year taught me that execution is far more important than having a great idea. As an engineer, it's easy to neglect the business side of things, but I quickly learned that success in tech requires both technology and... View Details

Profile

Thomaz Galvao

Thomaz joined Teach for Brazil (Ensina Brasil) where he was responsible for managing alumni and partnership strategies. Starting his startup now With a scholarship from the Lemann Foundation, Thomaz was able to pursue an MBA. He choose HBS, partly because “it... View Details

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