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- All HBS Web
(2,970)
- People (2)
- News (394)
- Research (2,059)
- Events (3)
- Multimedia (6)
- Faculty Publications (1,209)
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- December 2023
- Article
Looking Forward – To Better Strategy-Sales Coordination
Business decisions are about tomorrow, not yesterday. A key to looking forward in most firms is the annual strategy meeting, where linking sales efforts with strategy is vital for implementation and profitable growth. But according to surveys, less than half of... View Details
Cespedes, Frank V. "Looking Forward – To Better Strategy-Sales Coordination." Top Sales Magazine (December 2023), 26–27.
- March 2006 (Revised April 2006)
- Case
International Place (A): Boston Real Estate Playoff
First International Place, one of Boston's premier office buildings, was the subject of a control contest in 2005, as the New York real estate firm Tishman Speyer purchased the mortgage on the property through a sealed bid auction process and then sought to foreclose... View Details
Goetzmann, William N., and Irina Tarsis. "International Place (A): Boston Real Estate Playoff." Harvard Business School Case 206-088, March 2006. (Revised April 2006.)
- October 2021 (Revised September 2022)
- Case
SmartOne: Building an AI Data Business
By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais
The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details
Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States
Lakhani, Karim R., Pippa Armerding, Gamze Yucaoglu, and Fares Khrais. "SmartOne: Building an AI Data Business." Harvard Business School Case 622-059, October 2021. (Revised September 2022.)
- January 2004
- Background Note
Beyond the IT Monolith
By: Marco Iansiti and Gregg Rotenberg
Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details
- June 2013 (Revised January 2024)
- Case
Governance and Sustainability at Nike (A)
By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
- October 2011
- Supplement
Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11
By: David A. Garvin
Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details
Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India
Garvin, David A. "Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11." Harvard Business School Video Supplement 312-705, October 2011.
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Cespedes explains a strategic process for hiring and managing an effective salesforce: book excerpt Build your Team: Recruitment And Selection From Aligning Strategy and Sales By Frank Cespedes Putting the... View Details
Keywords: by Carmen Nobel
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
- September 1987 (Revised May 1993)
- Case
Pizza Hut, Inc.
Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details
Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States
Kaufmann, Patrick J. "Pizza Hut, Inc." Harvard Business School Case 588-011, September 1987. (Revised May 1993.)
- 2007
- Book
Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint
By: Andrew J. Hoffman
Carbon Strategies describes specific steps any business can take to implement sound, practical, climate-related corporate policies. Based on Andrew J. Hoffman’s widely praised report from the Pew Center on Global Climate Change, and significantly revised in light of... View Details
Hoffman, Andrew J. Carbon Strategies: How Leading Companies Are Reducing Their Climate Change Footprint. University of Michigan Press, 2007. (Korean Edition: 십년 후 기업의 순위를 뒤바꿀 탄소전략, Tendedero, 2009.)
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
mean missing out on significant opportunities. For this reason, fostering trust on the fly is a critical skill for managers. As Kristen knew, the first step to inspiring trust is to demonstrate trustworthiness. All negotiators can apply the six View Details
Keywords: by Deepak Malhotra
- March 2014
- Module Note
Implementing Environmentally Sustainable Operations
Keywords: Sustainability; Sustainability Management; Sustainability Reporting; Sustainable Supply Chains; Sustainable Operations; Environment; Environmental And Social Sustainability; Environmental Management; Environmental Operations; Environmental Performance; Environmental Policy; Environmental Protection; Environmental Strategy; Environmental Regulation; Operations Management; Operations Strategy; Supply Chain Management; Operations; Supply Chain; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Performance Improvement; Safety; Social Enterprise; Quality; Production; Working Conditions; Animal-Based Agribusiness; Buildings and Facilities; Agriculture and Agribusiness Industry; Apparel and Accessories Industry; Biotechnology Industry; Construction Industry; Manufacturing Industry
Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.
- October 2011
- Supplement
An Interview with Ganesh Natarajan, CEO of Zensar
By: David A. Garvin
Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details
Keywords: Decisions; Human Resources; Employees; Leadership Style; Management; Organizational Culture; Information Technology Industry; India
Garvin, David A. "An Interview with Ganesh Natarajan, CEO of Zensar." Harvard Business School Video Supplement 312-706, October 2011.
- August 2005 (Revised April 2006)
- Case
Kemps LLC: Introducing Time-Driven ABC
By: Robert S. Kaplan
Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details
Keywords: Activity Based Costing and Management; Customer Relationship Management; Cost Accounting; Managerial Roles; Cost Management; Earnings Management; Business Strategy; Time Management; Growth and Development Strategy; Management Teams; Decisions; Food and Beverage Industry
Kaplan, Robert S. "Kemps LLC: Introducing Time-Driven ABC." Harvard Business School Case 106-001, August 2005. (Revised April 2006.)
- December 2003 (Revised March 2004)
- Case
FIRA: Confronting the Mexican Agricultural Crisis
By: James E. Austin, Michael Chu and Cate Reavis
In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to... View Details
Keywords: Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry
Austin, James E., Michael Chu, and Cate Reavis. "FIRA: Confronting the Mexican Agricultural Crisis." Harvard Business School Case 304-032, December 2003. (Revised March 2004.)
- March 2003 (Revised July 2004)
- Case
Sustainable Development at Shell (B)
The case describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning... View Details
Keywords: Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry
Wei-Skillern, Jane. "Sustainable Development at Shell (B)." Harvard Business School Case 303-072, March 2003. (Revised July 2004.)
- September 2013 (Revised February 2016)
- Case
GlaxoSmithKline: Sourcing Complex Professional Services
By: Heidi K. Gardner and Silvia Hodges Silverstein
Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
Gardner, Heidi K., and Silvia Hodges Silverstein. "GlaxoSmithKline: Sourcing Complex Professional Services." Harvard Business School Case 414-003, September 2013. (Revised February 2016.)
- December 2014 (Revised March 2018)
- Case
John D. Rockefeller: The Richest Man in the World
By: Tom Nicholas and Vasiliki Fouka
By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
Nicholas, Tom, and Vasiliki Fouka. "John D. Rockefeller: The Richest Man in the World." Harvard Business School Case 815-088, December 2014. (Revised March 2018.)