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(1,152)
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- News (147)
- Research (780)
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- Faculty Publications (431)
Show Results For
- All HBS Web
(1,152)
- People (1)
- News (147)
- Research (780)
- Multimedia (5)
- Faculty Publications (431)
Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details
- March 1993 (Revised December 2011)
- Case
Crown Cork & Seal in 1989
- June 2020
- Article
Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
- 2018
- Working Paper
The Limitations of Dynamic Capabilities
- November–December 2019
- Article
Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures
- June 2018
- Article
Cost of Experimentation and the Evolution of Venture Capital
- 2018
- Book
Driving Digital Strategy: A Guide to Reimagining Your Business
- Research Summary
Managing International Trade and Investment
- Article
Operational Efficiency and Effective Management in the Catheterization Laboratory
- February 2022 (Revised October 2022)
- Supplement
Henkel: Building a Winning Culture (D)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
What Makes a Successful Celebrity Brand?
Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details
- 08 Jun 2012
- Working Paper Summaries
Location Choices Under Strategic Interactions
- Article
Models of Best Practice in Integrated Reporting 2015
Jacob M. Cook
Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details
- January 2001
- Background Note
Online Brokers
- 2017
- Other Teaching and Training Material
Organizational Behavior Reading: Negotiation
- 2024
- Working Paper
Charting (and Updating) the Path: A Bayesian Perspective on Entrepreneurial Learning
- August 2019
- Case
Experiencya Cuba: Two Entrepreneurs in Havana
- April 1997
- Background Note