Publications

March–April 2016
Article

Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing

By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou

Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance. We identify key company- and country-level factors that limit firms' use of... View Details

Keywords: Disclosure Strategy; Disclosure; Environmental Performance; Environmental Strategy; Environment; Symbolic; Reporting; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact

February 2004
Article

Measuring the Strategic Readiness of Intangible Assets

By: Robert S. Kaplan and David P. Norton

Keywords: Measurement and Metrics; Strategy; Assets

Find at Harvard

9 AM – 10 AM EST, 28 Feb 2017
Webinars: Trending@HBS

A Strategy for Leading Innovation

Creating a new business and optimizing an existing one are two fundamentally different management challenges. How can leaders meet the performance requirements of an existing business--one that is still thriving--while dramatically reinventing it? Govindarajan expands... View Details

2015
Working Paper

Competitiveness and Clusters: Implications for a New European Growth Strategy

By: Christian H.M. Ketels

This paper develops policy recommendations on the use of cluster-based economic policies and the adoption of a new concept of competitiveness in the context of the new growth path that WWWforEurope aims to outline.
A first section discusses and derives an... View Details

Keywords: Competitiveness; Clusters; Economic Policy; European Union; Competition; Industry Clusters; Policy; Economic Growth; European Union

Read Now

October 2014
Article

Putting Sales at the Center of Strategy

By: Frank Cespedes

Research indicates that relatively few firms execute their strategies effectively, and, on average, companies deliver just 50% to 60% of the financial performance that their strategies promise. One reason is a disconnect between strategic goals and field implementation... View Details

Find at Harvard

Web

Social Progress Index - Institute For Strategy And Competitiveness

needs of its citizens, establish the building blocks that allow citizens and communities to enhance and sustain the quality of their lives, and create the conditions for all... View Details

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

Firms in the United States, Japan, and Germany tend to be managed especially well, while firms in Brazil, China, and India tend to be managed poorly. Those are among the initial findings of the World... View Details

Keywords: by Carmen Nobel

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

By: Robert J. Dolan

Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details

Keywords: Performance; Problems and Challenges; Management Teams

May 2008
Case

Thomas Green: Power, Office Politics and a Career in Crisis

By: W. Earl Sasser Jr. and Heather Beckham

The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details

Keywords: Superior ＆ Subordinate; Performance Management; Personal Strategy ＆ Style; Management Style; Conflict Management; Communication; Rank and Position; Personal Characteristics; Power and Influence

2015
Case

Fine Harvest Restaurant Group (cases A and B)

By: Clara (Xiaoling) Chen, Kenneth A. Merchant, Tatiana Sandino and Wim A. Van der Stede

The Fine Harvest Restaurant Group cases A and B examine a company's design of a new system to evaluate the performance (and determine the bonuses) for its restaurant managers. Fine Harvest had traditionally evaluated restaurant managers based on store margins and had... View Details

Keywords: Incentive Systems; Relative Performance Evaluation; Restaurant Industry; Accounting; Economics; Human Resources; Measurement and Metrics; Labor; Performance; Salesforce Management; Retail Industry; North and Central America

September 2019
Case

Starling Trust Sciences: Measuring Trust in Organizations

By: Aiyesha Dey, Jonas Heese and James Weber

Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their... View Details

Keywords: Behavioral Analytics; Financial Institutions; Banks and Banking; Entrepreneurship; Strategy; Banking Industry; Consulting Industry; Information Technology Industry; United States; United Kingdom

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

Since the 1990s, the Balanced Scorecard system has cut a path in business as a more rigorous way to measure performance by quantifying what had been considered intangible assets, such as human capital,... View Details

Keywords: by Martha Lagace

Web

Institute Associates - Institute For Strategy And Competitiveness

involved in numerous regional and national health policy initiatives, including the American Joint Replacement Registry, where he serves as Vice Chair of the Board of Directors; the Yale Center for Outcomes Research & Evaluation (CORE)... View Details

May 2024 (Revised February 2025)
Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani

In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details

Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina

November 2016 (Revised December 2020)
Case

Canada Mortgage and Housing Corporation in Motion

By: Boris Groysberg and Sarah L. Abbott

Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details

Keywords: Leadership, Personal Strategy ＆ Style; Government Organizations; Performance Management; Organizational Change And Transformation; Culture; Leading Change; Change; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Government Administration; Risk Management; Restructuring; Leadership; Performance; Change Management; Financial Services Industry; Canada

2010
Working Paper

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology

Read Now

Web

Social Progress Imperative - Institute For Strategy And Competitiveness

the Social Progress Imperative, whose mission is to advance global human wellbeing by combining national social performance and capacity indicators with solutions-oriented outreach to sector leaders View Details

March – April 2008
Article

Revisiting the Strategy, Structure, and Performance Paradigm: The Case of Venture Capital

By: Noam Wasserman

Keywords: Strategy; Performance; Standards