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      Startup MarketingRemove Startup Marketing →

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      • September 2004 (Revised June 2005)
      • Case

      QUALCOMM, Inc. 2004

      By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind
      QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of... View Details
      Keywords: Business Startups; Government and Politics; Leadership Style; Resource Allocation; Product Positioning; Problems and Challenges; Information Technology; Mobile and Wireless Technology; China; India
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      Yoffie, David B., Pai-Ling Yin, and Elizabeth Kind. "QUALCOMM, Inc. 2004." Harvard Business School Case 705-401, September 2004. (Revised June 2005.)
      • June 2004 (Revised November 2004)
      • Case

      Birth of the Swatch, The

      By: Youngme E. Moon
      In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details
      Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry
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      Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
      • May 2004 (Revised October 2004)
      • Case

      Globe Telecom

      By: Tarun Khanna, Krishna G. Palepu and Ingrid Vargas
      The Ayala Group, one of the oldest and largest Filipino business groups, partnered with Singapore Telecommunications (SingTel) to launch a telecom venture following industry deregulation in the Philippines. The partners must decide whether to continue the venture in... View Details
      Keywords: Strategy; Development Economics; Partners and Partnerships; Emerging Markets; Business Startups; Telecommunications Industry; Singapore; Philippines
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      Khanna, Tarun, Krishna G. Palepu, and Ingrid Vargas. "Globe Telecom." Harvard Business School Case 704-505, May 2004. (Revised October 2004.)
      • May 2004
      • Supplement

      Slingshot Technology, Inc. Supplement: Partnership Agreements

      By: Lynda M. Applegate and Elizabeth Collins
      Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
      Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry
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      Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. Supplement: Partnership Agreements." Harvard Business School Supplement 804-025, May 2004.
      • April 2004 (Revised May 2006)
      • Background Note

      Achieving Profitable Growth and Market Value

      By: James L. Heskett and Richard G. Hamermesh
      Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
      Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management
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      Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: Geoffrey Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
      • December 2003 (Revised September 2004)
      • Case

      Managing Segway's Early Development

      By: Richard G. Hamermesh and David Kiron
      Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and... View Details
      Keywords: Business Subsidiaries; Business Startups; Employee Stock Ownership Plan; Resource Allocation; Organizational Design; Technology Adoption
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      Hamermesh, Richard G., and David Kiron. "Managing Segway's Early Development." Harvard Business School Case 804-065, December 2003. (Revised September 2004.)
      • November 2003 (Revised March 2004)
      • Case

      Marv Tseu at Active Reasoning

      By: William A. Sahlman and Christina Darwall
      Describes a set of decisions confronting the management team of an early-stage software company. The company has made considerable progress in developing its software but will need additional capital to move forward. Unfortunately, conditions in the capital market are... View Details
      Keywords: Applications and Software; Financing and Loans; Capital; Business Startups; Information Technology Industry
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      Sahlman, William A., and Christina Darwall. "Marv Tseu at Active Reasoning." Harvard Business School Case 804-077, November 2003. (Revised March 2004.)
      • September 2003
      • Case

      Growing Up in China: The Financing of BabyCare Ltd.

      By: Mihir A. Desai and Mark Veblen
      The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details
      Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China
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      Desai, Mihir A., and Mark Veblen. "Growing Up in China: The Financing of BabyCare Ltd." Harvard Business School Case 204-029, September 2003.
      • May 2003
      • Teaching Note

      Performance Indicator (TN)

      By: Kenneth S. Corts and Jan W. Rivkin
      Teaching Note for (9-702-480). View Details
      Keywords: Rights; Patents; Information Technology; Market Design; Sales; Business Startups
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      Corts, Kenneth S., and Jan W. Rivkin. "Performance Indicator (TN)." Harvard Business School Teaching Note 703-456, May 2003.
      • October 2002 (Revised December 2003)
      • Case

      Collabrys, Inc. (A)-The Evolution of a Startup

      By: Dorothy A. Leonard and Brian DeLacey
      The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details
      Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States
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      Leonard, Dorothy A., and Brian DeLacey. "Collabrys, Inc. (A)-The Evolution of a Startup." Harvard Business School Case 603-064, October 2002. (Revised December 2003.)
      • October 2002 (Revised October 2003)
      • Case

      Aspen Aerogels

      By: William A. Sahlman and Taslim Pirmohamed
      Describes a newly formed manufacturer of insulation materials. The company has developed and patented a new insulation material that can be used in a wide range of markets. Capital must be raised to finance building a manufacturing facility and fund early market... View Details
      Keywords: Buildings and Facilities; Patents; Production; Financing and Loans; Business Startups; Construction Industry; Manufacturing Industry
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      Sahlman, William A., and Taslim Pirmohamed. "Aspen Aerogels." Harvard Business School Case 803-068, October 2002. (Revised October 2003.)
      • April 2002
      • Case

      Ocular

      By: Paul A. Gompers, Gregor M. Andrade and Jonathan Man
      Concerns the decision of Ed Kennedy, co-founder of Ocular Networks, as he decides what financing strategy his firm should take. The venture capital and public markets for telecommunications start-ups had dried up and Kennedy must decide whether to cut costs and raise... View Details
      Keywords: Acquisition; Business Startups; Decisions; Venture Capital; Cost Management; Business Strategy; Telecommunications Industry
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      Gompers, Paul A., Gregor M. Andrade, and Jonathan Man. "Ocular." Harvard Business School Case 202-118, April 2002.
      • January 2002 (Revised January 2003)
      • Case

      Finova Group, Inc. (A), The

      By: Stuart C. Gilson and Perry Fagan
      Finova Group, a $14 billion commercial finance company, filed for Chapter 11 in early March 2001, in what was one of the largest U.S. bankruptcy filings of all time and the largest corporate bond default since the Great Depression. While in Chapter 11, Finova became... View Details
      Keywords: Acquisition; Business Startups; Borrowing and Debt; Equity; Insolvency and Bankruptcy; Debt Securities; Price; Crisis Management; Bids and Bidding; Partners and Partnerships; Strategy; Valuation; Financial Services Industry; United States
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      Gilson, Stuart C., and Perry Fagan. "Finova Group, Inc. (A), The." Harvard Business School Case 202-095, January 2002. (Revised January 2003.)
      • January 2002 (Revised April 2002)
      • Case

      Space Data Corporation

      By: Alan D. MacCormack and Jay Wynn
      Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details
      Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States
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      MacCormack, Alan D., and Jay Wynn. "Space Data Corporation." Harvard Business School Case 602-121, January 2002. (Revised April 2002.)
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
      • October 2001 (Revised March 2002)
      • Case

      Bluefin Robotics

      By: Joseph B. Lassiter III and David Kiron
      Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
      Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
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      Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
      • August 2001 (Revised May 2002)
      • Case

      Worldzap

      By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron
      In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details
      Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Sports Industry; Europe
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      Deshpande, Rohit, Carin-Isabel Knoop, Suma Raju, and David Kiron. "Worldzap." Harvard Business School Case 502-007, August 2001. (Revised May 2002.)
      • August 2001 (Revised April 2005)
      • Case

      Surface Logix

      By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack
      Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details
      Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio
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      Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, August 2001. (Revised April 2005.)
      • April 2001 (Revised August 2001)
      • Case

      Color Kinetics Incorporated (A)

      By: Das Narayandas and Mary N. Caravella
      Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
      Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
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      Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
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