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  • August 2012
  • Teaching Note

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
Related
  • Teaching Interest

Investment Managment for Professional and Personal Investors

By: Luis M. Viceira
IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details
  • May 2013
  • Article

Here's a Tip: Prosocial Gratuities Are Linked to Corruption

By: Magnus Thor Torfason, Francis J. Flynn and Daniella Kupor
We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between these two seemingly unrelated behaviors, using archival cross-national data for 32 countries, and controlling for per capita GDP, income... View Details
Keywords: Philanthropy and Charitable Giving; Crime and Corruption; Behavior
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  • April 2012 (Revised April 2013)
  • Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

transformed nearly every major industry for the past quarter century." Think of software platforms as ring leaders of ecosystems in which a few or many companies can participate to reach users. These core products, like Windows, for example, offer software View Details
Keywords: by Sean Silverthorne; Web Services; Web Services
  • 19 Feb 2021
  • News

Was a three-week trip to New Orleans for work or vacation? Both.

  • April 2005 (Revised January 2006)
  • Case

Protege Partners: The Capacity Challenge

By: Randolph B. Cohen
In February 2005, Jeffrey Tarrant (HBS '85) and Ted Seides (HBS '99) considered their strategy for Protege Partners, founded in July 2002 as a fund of hedge funds (FOHF) specializing in small hedge funds. Protege's assets under management had grown to $1.1 billion, and... View Details
Keywords: Organizational Change and Adaptation; Business Growth and Maturation; Investment Funds; Financial Services Industry
Related

    Thomas J. DeLong

    Thomas J. DeLong is a Baker Foundation Professor of Management Practice and the former Philip J. Stomberg Professor of Management Practice in the Organizational Behavior Department at the Harvard Business School. He is an expert in leader development, organizational... View Details

    • 02 Mar 2007
    • What Do You Think?

    What Is the Government’s Role in US Health Care?

    Butler believes that it could come in the form of a two-tiered system of private treatment at personal expense layered on a service free to all with protections for healthcare givers and the elimination of third party insurance. Are these... View Details
    Keywords: by Jim Heskett; Health
    • 2012
    • Working Paper

    IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

    By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih
    In this paper we explain how firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, we introduce the concept... View Details
    Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Strategy; Open Source Distribution; Value; Complexity; Intellectual Property
    Related
    • June 1989 (Revised July 1993)
    • Case

    CIGNA Worldwide

    By: John A. Quelch
    A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
    Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
    Related
    • October 1989 (Revised June 1993)
    • Case

    RKO Warner Video, Inc.: Incentive Compensation Plan

    By: George P. Baker III
    Details the design and implementation of an incentive bonus plan for video store managers. The problem for top management of the chain is to induce the store managers to "sweat the details," to keep the stores neat and well organized, and to deal courteously and... View Details
    Keywords: Acquisition; Change; Strategic Planning; Performance Improvement; Sales; Management; Employee Relationship Management; Situation or Environment; Success; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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      Alan D. MacCormack

      Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

      Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry

        Roy D. Shapiro

        Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

        • November 2002 (Revised August 2003)
        • Case

        MedSource Technologies

        By: Robert S. Huckman
        Considers the issues facing Richard Effress, MedSource's chairman and CEO, as the firm approaches the Precision Cut project--the first test of MedSource's capabilities as an integrated, contract manufacturer in the medical device industry. MedSource Technologies was... View Details
        Keywords: Product Development; Production; Mergers and Acquisitions; Product Design; Supply Chain Management; Management Teams; Medical Devices and Supplies Industry; United States
        Related
        • 03 Oct 2005
        • Research & Ideas

        The Truck Driver Who Reinvented Shipping

        labor and dock servicing time, McLean was vigilant about standardization. His efforts to increase efficiency resulted in standardized container designs that were awarded patent protection. Believing that... View Details
        Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
        • February 2013
        • Case

        YouTube Channels

        By: Sunil Gupta and Dharmishta Rood
        In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
        Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
        Related
        • 08 Dec 2008
        • Research & Ideas

        Thinking Twice About Supply-Chain Layoffs

        increasing the amount of labor at a store is associated with an increase in profit margin. This did not come about through the impact of more labor on service quality, but through its impact on conformance quality—those "boring... View Details
        Keywords: by Julia Hanna; Retail
        • 15 Apr 2015
        • Research & Ideas

        Why Americans Voted for an Income Tax

        same time, we want to support those in need, to give them a "fair shot," so we make use of policies such as the earned income tax credit, childcare subsidies, and Medicaid to help people work their way into the broad middle class. The same balance is at play... View Details
        Keywords: by Matthew C. Weinzierl
        • 16 Nov 2016
        • Blog Post

        My HBS Journey

        View Video As I find myself looking out the window, as the airplane leaves Boston behind, I realize just how special the MBA experience was at HBS. Before I came here I heard from a few people, "You probably won't learn that much... View Details