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  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 30 Nov 2011
  • Research & Ideas

Only Capitalists Can Save Capitalism

that can turn these problems into opportunities. The book provides examples of business efforts that promote social good without sacrificing profit: a mobile communications rollout in rural China that... View Details
Keywords: by Maggie Starvish
  • 03 May 2011
  • First Look

First Look: May 3

technologies, demographic shifts, and consumption trends. They can't develop truly global organizations that operate effortlessly across borders. And they find it tough to ensure that their people adhere to values and ethics. The world needs leaders who pursue the... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2010
  • First Look

First Look: December 21

older children remains essentially unchanged. To our knowledge, this is the first rigorous demonstration that one need not succumb to temptation in order for it to detrimentally impact one's economic productivity. The Dynamics of Social... View Details
  • 02 Apr 2013
  • First Look

First Look: April 2

average patient of medium severity in this ED. We propose that the improved performance comes from a reduction in social loafing and a more distributed utilization of shared resources. These benefits outweigh the expected efficiency gains... View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

Edge" (708-051); "Cape Wind: Offshore Wind Energy in the USA" (708-022); and "Supergrid" (707-016). Purchase this note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709005 Note on Socially... View Details
Keywords: Martha Lagace
  • 27 May 2009
  • First Look

First Look: May 27, 2009

work). The case examines the beginnings of the band among four school friends and follows the development of the enterprise as a business and as a powerful social and cultural force in its own right. It also investigates the individual... View Details
Keywords: Martha Lagace
  • 30 Aug 2011
  • First Look

First Look: August 30

sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its View Details
Keywords: Sean Silverthorne
  • 05 Oct 2016
  • What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

very proficient in mobilizing capital to stoke innovation and create new industries for sustained growth. It should focus on immense global market opportunities ” Tip Parker suggested what those new global market opportunities might look... View Details
Keywords: by James Heskett
  • 16 Jan 2014
  • Research & Ideas

Resolving Patent Disputes that Impede Innovation

billions of dollars annually licensing patents for its code-division multiple access (CDMA) technology, which is the heart of several mobile communication standards. Standards bodies often act as regulators, setting rules in order to... View Details
Keywords: by Carmen Nobel; Technology; Legal Services
  • 22 Apr 2014
  • First Look

First Look: April 22

August 2013 Journal of Experimental Social Psychology Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness By: Rudd, Melanie, Jennifer Aaker, and Michael I. Norton Abstract—Across six field and... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

What It Takes: Minorities in the Executive Suite

of risk, and the apparent difficulty of identifying minorities as high-potential each constitute major hurdles to the career mobility of minority managers," they write. "Overcoming them is possible, but it places the equivalent... View Details
Keywords: by Judith A. Ross
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband, offering free Internet service. On an April morning known as "Super... View Details
Keywords: by Julia Hanna; Education
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life By: Groysberg, Boris, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng Abstract—Executives are often confounded by culture because much of it is anchored in unspoken behaviors,... View Details
Keywords: Sean Silverthorne
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

where people spend both their social and their professional lives by themselves, at home on their computers or mobile devices. We’re losing aspects of our culture as a consequence of not being together. To... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

Case 713-447 In 2012, GREE was one of the world's most profitable mobile social gaming companies. Its success in Japan was due both to its in-house games and to the development platform that it offered to... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2014
  • First Look

First Look: December 23

thwart its Level II opponents. Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/14-091_6caacd58-20c1-4257-9be5-204972ad4b4c.pdf December 2014 International Encyclopedia of the Social & Behavioral Sciences Negotiations:... View Details
Keywords: Carmen Nobel
  • 28 Oct 2014
  • First Look

First Look: October 28

to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that promote View Details
Keywords: Carmen Nobel
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

way without compromising the ability of conventional monetary policy to focus on its traditional dual mandate of promoting maximum employment and stable prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52330 December 2016 International Journal... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2009
  • First Look

First Look: October 20

cost, but is also a function of the competitiveness of the upstream economy. Moreover, the presence of a gray market competitor may cause unintended social welfare consequences when domestic governments mandate the use of arm's length... View Details
Keywords: Martha Lagace
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