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Show Results For
- All HBS Web
(4,299)
- People (8)
- News (817)
- Research (2,928)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,782)
- Web
Faculty & Research | Social Enterprise | Harvard Business School
inception, the Social Enterprise Initiative has explored the role of business in creating social value. Today, SEI continues to examine the challenges and opportunities in harnessing the power of the View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- Web
Blog | Social Enterprise | Harvard Business School
with some of our 2017-18 HBS Leadership Fellows, to hear abo... Tech Accelerator for Nonprofits Supports Impact that Scales Kevin Barenblat 27 Jul 2017 Five years ago my social marketing software company was... View Details
- Web
Teaching Guidelines - Creating Emerging Markets
Presentation at CEM Conference CEM Interviews Sanjay Lalbhai Marcelo Bucheli Associate Professor Gies College of Business, University of Illinois at Urbana-Champaign CEM Perspectives on Teaching Presentation at CEM Conference Jeffrey Fear Professor of International... View Details
- April 2021 (Revised March 2024)
- Case
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
- 05 Dec 2017
- Research & Ideas
What We've Learned from 101 Entrepreneurs in Emerging Markets
Harvard Business School’s exploration of the evolution of business leadership in Africa, Asia, and Latin America has reached an important milestone. This month the Creating Emerging Markets project will publish interviews 100 and 101... View Details
Keywords: by Sean Silverthorne
- Research Summary
Overview
Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details
- April 2013 (Revised November 2015)
- Case
Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil
By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Organizations with great reputations can draw large and loyal followings. Source: iStock In developed countries, the best friends of businesses are the legal, political, and social institutions—banks, courts, intellectual property... View Details
Keywords: by Sean Silverthorne
- Web
Marketing Awards & Honors - Faculty & Research
Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.”... View Details
- 22 Feb 2000
- Research & Ideas
Social Capital Markets: Creating Value in the Nonprofit World
himself during his six years as president andCEO of Outward Bound, plunging him into the Social Capital Markets arena.When Outward Bound received an $8-million grant for a new educationalinitiative, Grossman... View Details
Keywords: by Anne Kavanagh
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost... View Details
Keywords: by John Deighton
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
Mela, Carl, Sunil Gupta, and Kamel Jedidi. "Assessing Long-Term Promotional Influences on Market Structure." Lead Article. International Journal of Research in Marketing 15, no. 2 (May 1998): 89–108. (Winner of International Journal of Research in Marketing. Best Paper Award.)
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
- Web
National Markets - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- Article
Business Investment in Education in Emerging Markets Since the 1960s
By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details
Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has studied View Details
- Web
Hands-on Learning About Global Markets | MBA
Hands-on Learning About Global Markets By Jennifer Gillespie on September 21, 2023 Share via Facebook Share via LinkedIn Print Share via email The challenge posed to students in HBS’s FIELD Global Capstone (FGC) course sounds a bit like a... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- July 2011
- Case
Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market
By: Allen Grossman and Aldo Sesia
The Edna McConnell Clark Foundation, focused on building the organizational capabilities of nonprofits that served the disadvantaged youth in the United States, has recently been named an intermediary in the federal government's new social innovation fund (SIF), which... View Details
Keywords: Nonprofit Organizations; Organizational Change and Adaptation; Philanthropy and Charitable Giving; Financial Strategy; Performance Improvement; Capital Markets; United States
Grossman, Allen, and Aldo Sesia. "Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market." Harvard Business School Case 312-006, July 2011.