Small And Medium-sized Enterprises - Publications - Faculty & Research

19 Nov 2014
HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass,... View Details

Keywords: by Michael Blanding; Food & Beverage

30 Apr 2001
What Do You Think?

Dot.Com Shakeout: Chess or Roulette?

model, clientele, client perception, and overall market share must be more than thorough." It may be small consolation to those dot.com entrepreneurs struggling to keep their heads above water, but... View Details

Keywords: by James Heskett

14 Mar 2017
First Look

First Look at New Research, March 14

https://www.hbs.edu/faculty/Pages/item.aspx?num=52406 January–March 2017 Enterprise & Society Creating Ecotourism in Costa Rica, 1970–2000 By: Jones, G., and Andrew Spadafora Abstract—Between the 1970s... View Details

Keywords: Sean Silverthorne

05 Feb 2013
First Look

First Look: Feb. 5

the strategic significance of adjustment costs in technology adoption, both within and beyond the firm boundary. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1618840 Managing Risks: Towards a Contingency Theory... View Details

Keywords: Sean Silverthorne

27 Sep 2004
Research & Ideas

IBM Finds Profit in Diversity

company's Small and Medium-Sized Business Sales and Marketing organization from $10 million in 1998 to hundreds of millions of dollars in 2003.... View Details

Keywords: by David A. Thomas

28 May 2008
First Look

First Look: May 28, 2008

buyers (industrial, financial, U.S., German). This case contains confidential information for the RubyFibre Enterprises management role. Challenges include how to set up and implement the most promising... View Details

Keywords: Martha Lagace

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

separate track for social enterprise ventures, and in 2009 the contest opened to first-year students with the understanding that it shouldn't detract from coursework preparations. “If you look at the quality... View Details

Keywords: by Julia Hanna; Education

26 Mar 2008
Sharpening Your Skills

Sharpening Your Skills: Disaster!

hardships? Professor Nancy F. Koehn discusses lessons for leaders. Key concepts include: As the ship froze into place, Shackleton quickly overcame his own ego to reset the enterprise to focus on survival. Shackleton played to his strong... View Details

07 Dec 2009
Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

that may be attractive for a small capital pool become much more difficult to implement with more capital under management. This problem is most acute when investing in entrepreneurial projects and private... View Details

Keywords: by Sean Silverthorne; Technology

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

small can outsmart the large. Exhibit A is the story of Intuit, the financial software provider. Intuit has continued to dominate Microsoft in its niche through intensifying focus, defining the competitive space, listening to customers... View Details