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  • All HBS Web  (1,915)
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  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief Marketing View Details
Keywords: by Carmen Nobel; Education
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

Success at the movie box office can be difficult to predict. For every surprise hit film like Crazy Rich Asians, there’s a massive flame-out like Justice League. Unlike television, where a station can test a pilot before committing to a... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 25 Jun 2013
  • First Look

First Look: June 25

price before that time is a martingale, and the price trajectory afterwards is a supermartingale. Finally, we explore the role of rental markets in sharing information about address value and assuring allocative efficiency. Download... View Details
Keywords: Anna Secino
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

programs must begin with two hallmark approaches. First is a common understanding of the need for integration, and for both sales and marketing to focus on productive sharing of power, information, and resources. Neither the field force... View Details
Keywords: by Benson Shapiro
  • 03 Jan 2018
  • Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

as well,” she says. To learn more, read Rachel Layne’s story Asking Questions Can Get You a Better Job or a Second Date. 5. Resolution: Increase productivity among your employees. Tip: Spend less time watching them work. While open office... View Details
Keywords: by Carmen Nobel
  • 23 Mar 2021
  • Book

Succeeding in the New Work-from-Anywhere World

When the pandemic forced employees to flee offices and work from home in droves last year, many business leaders worried that productivity might take a dive. Would remote workers be too tempted by the lures of Netflix or too distracted by... View Details
Keywords: by Michael Blanding
  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Marshall, fashion model Karlie Kloss, and “Magic Mike” star Cody Horn, have attended the program, sharing business challenges and contract strategies in the same room with mid- and senior-level executives who work for studios, networks,... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

billion in sales and a dominant share of the office supply superstore industry—but only a 6 to 8 percent share of the overall office products... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • 07 Sep 2019
  • Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

low-value assets in high-risk areas? In the long run it will not make economic sense for society to keep rebuilding homes that have been destroyed multiple times, or to raise ground floors in stores and office buildings that are barely... View Details
Keywords: by John Macomber
  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

point of the retail experience is not to sell the product, but to introduce you to the brand in a way that can be shared with others through social media. There are special areas in the store that are set up for selfies, where you can... View Details
Keywords: by Jen McFarland Flint; Retail
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

square feet of floor space, topped by the 40,000-square-foot, $50 million palace that Bill Gates has built outside Seattle. In 2006, 35 percent of new homes exceeded 2,400 square feet in floor space compared with 18 percent in 1986.... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 20 Dec 2004
  • Research & Ideas

The U.S. Patent Game: How to Change It

will tend to depress the share of the U.S. in innovation. Q: Your book talks about the "pauperization of the patent system." Can you elaborate on what you mean by this? A: Beginning in the early 1990s, Congress converted the... View Details
Keywords: by Ann Cullen
  • 24 Jan 2005
  • Research & Ideas

Entrepreneurial Hospital Pioneers New Model

government to say, in effect, "We did this, it works, it is competitive," and the government then offers them the opportunity to institutionalize whatever the lessons were, said Khanna. "Many of the spaces have done just... View Details
Keywords: by Martha Lagace; Health
  • 20 Apr 2020
  • Book

Why COVID-19 Raises the Stakes for Healthy Buildings

predicts. “And pretty quickly they'll be selective about their apartments and their offices as well, and they'll share that information with other people.” Book Excerpt Healthy Buildings: How Indoor View Details
Keywords: by Kristen Senz; Real Estate; Health
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in a special issue of Management Science. Ultimately, the authors believe, neither side is likely to be forced from the battlefield—Microsoft has too much market share and OSS offers too many benefits for users. But there are strategies... View Details
Keywords: by Sean Silverthorne; Technology
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

number of Americans eligible for cancer prevention and treatment. The new strategy brings with it considerable political risk. Leveraging an organization with three million volunteers, this case describes how he skillfully transforms the organization (structure,... View Details
Keywords: Martha Lagace
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

competitors under a framework the authors term TIPS, for technology, inventory, people, and space (size, location, and ambiance). These are the four major assets that retailers must use effectively and efficiently to create a compelling... View Details
Keywords: by Sean Silverthorne; Retail
  • 16 May 2012
  • Research & Ideas

Can Decades of Military Overspending be Fixed?

Excerpt from Defense Acquisition Reform 1960-2009: An Elusive Goal. Major Weapon Systems Since World War II military research and development (R&D) has constituted a large share of the total federal R&D effort. In 1960, for... View Details
Keywords: by J. Ronald Fox; Service
  • 06 Nov 2019
  • Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
Keywords: by Rebecca Henderson; Energy
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