Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,011) Arrow Down
Filter Results: (3,011) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,011)
    • People  (5)
    • News  (845)
    • Research  (1,901)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,084)

Show Results For

  • All HBS Web  (3,011)
    • People  (5)
    • News  (845)
    • Research  (1,901)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,084)
← Page 18 of 3,011 Results →
  • March 2015
  • Case

Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)

By: Gautam Mukunda, Thomas DeLong and Aldo Sesia
Over the course of a tumultuous weekend in April 2010, André Wyss was put in charge of Novartis Pharmaceuticals Corporation (NPC), the U.S. sales and marketing subsidiary of Novartis Pharma AG. He was brought in at a critical point in the organization's evolution with... View Details
Keywords: LEAD; Talent Management; Leadership And Change Management; Change Management; Organizational Change and Adaptation; Restructuring; Pharmaceutical Industry; United States
Citation
Educators
Purchase
Related
Mukunda, Gautam, Thomas DeLong, and Aldo Sesia. "Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (A)." Harvard Business School Case 415-013, March 2015.
  • July 1990 (Revised March 2000)
  • Case

John M. Case Company

By: Samuel L. Hayes III
The owner of a small, privately held company decides to sell out, and a group of the company's top managers structures a leveraged buyout. A rewritten version of an earlier case. View Details
Keywords: Leveraged Buyouts; Management Teams; Business Exit or Shutdown
Citation
Educators
Purchase
Related
Hayes, Samuel L., III. "John M. Case Company." Harvard Business School Case 291-008, July 1990. (Revised March 2000.)
  • February 1980 (Revised June 1984)
  • Case

Quaker Steel and Alloy Corp.

By: John J. Gabarro
Lower middle-level manager is faced with the need to bring about a change in the call patterns of the sales force selling her product. Based on an earlier case by P.R. Lawrence. View Details
Keywords: Change; Managerial Roles; Organizational Culture; Salesforce Management; Steel Industry
Citation
Educators
Purchase
Related
Gabarro, John J. "Quaker Steel and Alloy Corp." Harvard Business School Case 480-063, February 1980. (Revised June 1984.)
  • 20 Nov 2019
  • Video

Seema Aziz

Seema Aziz, the founder of Sefam, the first high quality fabric manufacturer in Pakistan, describes her company's strategy to sell fabric in their own shops rather than have a distributor market it through... View Details
  • January 2018 (Revised October 2021)
  • Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
Citation
Educators
Purchase
Related
Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
  • June 2017
  • Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Citation
Educators
Purchase
Related
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
  • February 2006 (Revised October 2006)
  • Case

Veridian: Putting a Value on Values

By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,... View Details
Keywords: Cash; Corporate Governance; Financial Markets; Law; Leadership; Patents; Values and Beliefs; Service Industry; Aerospace Industry
Citation
Educators
Purchase
Related
Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
  • April 1999
  • Case

Steve Perlman and WebTV (A)

By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry
Citation
Educators
Purchase
Related
Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.
  • 23 Sep 2014
  • HBS Seminar

Mariano Tappata, Sauder School of Business, University of British Columbia

  • April 1998 (Revised May 2000)
  • Case

Guidant Corporation: Shaping Culture Through Systems

By: Robert L. Simons and Antonio Davila
Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details
Keywords: Innovation Strategy; Corporate Strategy; Motivation and Incentives; Planning; Risk Management; Management Systems; Business Strategy; Value Creation; System; Service Industry; Financial Services Industry; Medical Devices and Supplies Industry
Citation
Educators
Purchase
Related
Simons, Robert L., and Antonio Davila. "Guidant Corporation: Shaping Culture Through Systems." Harvard Business School Case 198-076, April 1998. (Revised May 2000.)
  • June 1985
  • Case

Henkel Group: Umbrella Branding and Globalization Decisions

By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry
Citation
Educators
Purchase
Related
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
  • 16 Nov 2021
  • News

How to Develop a Sales Strategy That Actually Works with the Author and Harvard Business School Professor Frank Cespedes

  • April 2004 (Revised August 2004)
  • Teaching Note

BuildingBlocks International

BuildingBlocks International (BBI) plans to accomplish its mission to help children in developing countries succeed in school by bringing management expertise to local organizations. Two years after founding BBI, however, the team hasn't figured out exactly how to make... View Details
Keywords: Marketing Strategy; Social Marketing; Developing Countries and Economies; Sales
Citation
Purchase
Related
Godes, David B. "BuildingBlocks International." Harvard Business School Teaching Note 504-085, April 2004. (Revised August 2004.)
  • 05 Jul 2006
  • Working Paper Summaries

Float Manipulation and Stock Prices

Keywords: by Robin Greenwood; Financial Services
  • 11 Dec 2013
  • News

Learn How to Spot Portable Talent

  • February 2015 (Revised March 2022)
  • Case

Quincy Apparel (A)

By: Thomas R. Eisenmann and Lisa Mazzanti
Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details
Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)
Citation
Educators
Purchase
Related
Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
  • March 2000
  • Case

Spec's Music (B)

By: John A. Davis and Susan Harmeling
Explores the reasoning behind the final decision to sell and the decision-making process that leads to the final question of "if so, to whom?" Four of the bidders are music retailers and the fifth is a Tampa entrepreneur. View Details
Keywords: Decision Making; Decision Choices and Conditions; Entrepreneurship; Bids and Bidding
Citation
Educators
Purchase
Related
Davis, John A., and Susan Harmeling. "Spec's Music (B)." Harvard Business School Case 800-337, March 2000.
  • 14 Aug 2009
  • Working Paper Summaries

Insider Trading Preceding Goodwill Impairments

Keywords: by Karl A. Muller III, Monica Neamtiu & Edward J. Riedl
  • 12 Aug 2002
  • Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

that the Chinese wall was no protection at all for the independence of the analysts. Trying to sell IPOs, analysts gave glowing recommendations to firms which collapsed within months. Trying to support the stocks of firms previously sold... View Details
Keywords: by D. Quinn Mills
  • 2021
  • Case

NiPay's Pricing Conundrum

By: Marco Bertini and Oded Koenigsberg
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact either online or via a... View Details
Keywords: Payment Systems; B2B; Pricing; Software; Marketing Strategy; Nigeria
Citation
Purchase
Related
Bertini, Marco, and Oded Koenigsberg. "NiPay's Pricing Conundrum." London Business School Case, 2021. Electronic.
  • ←
  • 18
  • 19
  • …
  • 150
  • 151
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.