Publications

July 2002 (Revised January 2003)
Case

Harrah's Entertainment, Inc: Rewarding Our People

By: Thomas J. DeLong and Vineeta Vijayaraghavan

Marilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent... View Details

Keywords: Customer Satisfaction; Economic Slowdown and Stagnation; Compensation and Benefits; Employees; Human Capital; Management Style; Motivation and Incentives; Alignment; Entertainment and Recreation Industry

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

the supply-demand ratio for talent? Will the need for recognition and advancement on the job lure people back to the office? Or have the attractions of working at home changed the job satisfaction equation permanently? Just as important... View Details

Keywords: by James Heskett

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

August 2022 (Revised June 2024)
Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia

In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details

Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry

01 Sep 2003
News

Dwight Raiford

personal finances. The catalyst for his second career was the intense satisfaction he encountered when he and his wife, Iris, founded the Harlem Little League. Starting the league meant finding fields, getting kids and parents interested,... View Details

Keywords: Susan Young; Finance

January 2021 (Revised February 2021)
Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen

Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details

Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe

Article

Putting the 'Relationship' Back into CRM

By: Susan Fournier and Jill Avery

Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details

Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry

Find at Harvard

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

Web

Providers - Institute For Strategy And Competitiveness

Employers Suppliers Policymakers Providers Providers Every health care provider has the opportunity to dramatically increase value for patients . This means better care for less cost. By focusing on value, providers can increase View Details

01 Mar 2023
News

Toward a Life Well Lived

progress toward your goals. It also can help you learn about the HBS community, Perlow says, and the ways people find satisfaction in their time allocations. “We have much to learn from our alumni community about what is working, and... View Details

Keywords: Jennifer Gillespie; Educational Support Services; Educational Services

25 Feb 2020
News

Task Force

table. “Our user stories fire me up on why we’re doing this,” says Campbell. Monroy agrees, citing the additional satisfaction of building a company culture. “We’re creating the place where I would like to work,” he says. “Having the... View Details

Keywords: Julia Hanna; gig economy; Retail Trade

25 Apr 2007
Research & Ideas

Feeling Stuck? Getting Past Impasse

psychotherapist, and career development counselor for over 25 years, is also a researcher on career decision making generally and the relationship between personality structure and work satisfaction in particular. He met recently with HBS... View Details

Keywords: by Martha Lagace

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

person’s performance be tracked, and what factors will be evaluated to determine success? Evaluation measures could include sales or revenue goals, the number of patents filed or products launched, or customer satisfaction levels. 3. Who... View Details

Keywords: by Dina Gerdeman

September 2020 (Revised February 2021)
Case

Zameer Kassam Fine Jewelry: Engaging Clients

By: Ryan W. Buell and Amy Klopfenstein

Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details

Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry

April 2010 (Revised April 2010)
Case

Mercadona

This case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket chain had adopted its own version of total quality management, called the... View Details

Keywords: Customer Satisfaction; Compensation and Benefits; Employee Relationship Management; Service Operations; Business Processes; Retail Industry; Spain

November 2018 (Revised May 2019)
Case

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Annelena Lobb

California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details

Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy

July 2021 (Revised September 2021)
Case

Sarah Robb O'Hagan: The Rocky Road of Passion

By: Jon M. Jachimowicz and Francesca Gino

In November 2018, Sarah Robb O’Hagan is reeling from an unceremonious exit as CEO of Flywheel, a chain of indoor cycling studios. In the past, Robb O’Hagan had led transformational change across companies throughout the sports and fitness industry, including as... View Details

Keywords: Personal Development and Career; Satisfaction; Decision Making; Problems and Challenges; Opportunities; Interests

November 2009
Supplement

Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)

By: Tsedal Neeley

This case updates students on the steps Greg James took to solve the problems that instigated the crisis documented in “Managing a Global Team: Greg James at Sun Microsystems, Inc. (A).” We find out how James solves the process problems involved in his team's breakdown... View Details

Keywords: Customer Satisfaction; Globalized Firms and Management; Crisis Management; Service Delivery; Business Processes; Performance Productivity; Groups and Teams; Technology Industry