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  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 12 Jul 2016
  • First Look

July 12, 2016

lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But when new CEO Nick Beighton took over from founder Nick... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

planning for move of EU manufacturing offshore ” Most respondents suggested that the Company’s survival was more closely associated with product/market issues than the logistics and politics of manufacturing. Roaddoggie said, “The new... View Details
Keywords: by James Heskett; Auto
  • 28 Aug 2012
  • First Look

First Look: August 28

of developing its third set of 10‐year goals, with the aim of producing a plan that will ensure the viability of the company 50 years from now. With this end in mind, Dow's leaders understand their obligation to continue investing in the... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

fiscal 2000, Circuit City was at the top of its game. The world's leading consumer electronics retailer had delivered record sales and profits for the first year of the new millennium. It was a fitting moment for Richard Sharpe, the CEO... View Details
Keywords: Carmen Nobel
  • 17 Jul 2012
  • First Look

First Look: July 17

buy or sell stock. Read the article: http://hbr.org/2012/07/what-good-are-shareholders/ar/1 Clear and Present Danger: Planning and New Venture Survival amid Political and Civil Violence Authors:Shon R. Hiatt and Wesley Sine... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

capacity, shelf life, and customer demand. Such risks aren't new. In fact, "the underpinnings of problems today started two decades ago," says Craig Holmes, director of business continuity planning for Aon Risk Consultants,... View Details
Keywords: by David Stauffer
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

managers from pursuing value-destroying opportunities within the firm just for the sake of deploying capital or because they want to run larger companies. And, distributing cash through buybacks can help reward loyal shareholders who believe in the long-run View Details
Keywords: by Dina Gerdeman
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at... View Details
Keywords: by Michael C. Jensen
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

methods for exploring layoff alternatives (such as furloughs, retraining, and reassignments), and determine options for three scenarios: a healthy present, short-term volatility, and an uncertain future. As firms like AT&T, Michelin, Honeywell, and Nokia have... View Details
Keywords: Dina Gerdeman
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

that Clocky wouldn't even hit the market until 2007. “I would kill Clocky in about two days." —Diane Sawyer At that point, the device was just a project that Gauri Nanda, a graduate student at MIT's Media Lab, had developed for an industrial design course. She... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

Original Article The subscription model has served as a wonderful revenue generator through the years for many companies in the media and communications industries. Organizations have built hard-to-beat revenue streams around it, enabling them to make long-range View Details
Keywords: by James Heskett
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

physicians, using the company's army of field representatives. The problem of so-called "detailing" to physicians was that the sales reps have literally a few minutes or even seconds to pitch directly to the doctor, and are... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
  • 12 Mar 2013
  • First Look

First Look: March 12

& Course MaterialsMutti Spa Alvarez, Jose B., Mary L. Shelman, and Carin-Isabel KnoopHarvard Business School Case 513-034 Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti Spa, ran the 113-year old Parma, Italy-based tomato-processing company.... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2017
  • HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

course was completed.) In their initial efforts to boost Pho Hoa’s revenues, increasing lackluster alcohol sales seemed a good place to start. But Raiche and Zhu quickly saw the problem: The servers (largely recent Vietnamese immigrants)... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices,... View Details
Keywords: by Dina Gerdeman
  • 30 Oct 2019
  • Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

more than 230 creditors, including a bakery owner who held a special bake sale to express her outrage. Did a company that had raised more than $120 million in venture capital need to stiff so many people? Tom Eisenmann, the Howard H.... View Details
Keywords: by Danielle Kost
  • 28 Oct 2014
  • First Look

First Look: October 28

to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and... View Details
Keywords: Carmen Nobel
  • 02 Aug 2016
  • First Look

August 2, 2016

Since its beginnings in 1978, TCS grew to a chain of around 70 stores located in over 20 states by 2013. Tindell believed TCS's employee-first culture and the seven Foundation Principles, which guided the company, were what differentiated the company from other... View Details
Keywords: Sean Silverthorne
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