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Show Results For
- All HBS Web
(417)
- People (1)
- News (55)
- Research (329)
- Events (3)
- Multimedia (2)
- Faculty Publications (175)
- Web
Online Entrepreneurial Marketing Course | HBS Online
and owned channels Evaluate and identify growth opportunities Who Will Benefit Founders and Startup Employees Intrapreneurs Small- to Medium-Sized Business Owners Establish your venture’s go-to-market strategy and learn how to evolve it... View Details
- Web
A Culture of Innovation | Baker Library
successful manufacture and sale of synthetic polarizing filters to eliminate glare. His first enterprise, Land-Wheelwright Laboratories, was formed in 1932 and was reincorporated as the Polaroid Corporation in 1937. The company produced... View Details
- 20 Mar 2012
- First Look
First Look: March 20
whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such channels are more... View Details
Keywords: Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
retailers. Consistent with managerial wisdom, we find that authorized retailers are more likely to comply with MAP than are unauthorized partners. By contrast to managerial wisdom, we find that authorized and unauthorized markets are largely separate, and that... View Details
Keywords: Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country... View Details
Keywords: Martha Lagace
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
through gifts when they ask their friends to buy from eBay Consider the key features of this strategy. First, the social engagement eBay facilitates is directly related to strategic goals of the company—increased sales or lower cost. The... View Details
- 04 Oct 2016
- First Look
October 4, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51680 forthcoming Journal of Financial Economics What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns? By: Froot, Kenneth A., Namho... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
channels have been steadily increasing, and a much larger fraction of sales at brick-and-mortar channels is affected by online channels. Shopper behavior and expectations have... View Details
- 01 Mar 2004
- News
Toy Story
developers that couldn’t play by the discounters’ strict rules had fewer sales channels. With all the fun that toys bring to kids, the business is characterized by copycats, empty piggy banks, and aggressive competition that might make a... View Details
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. This case study examines the high-end watch industry and discusses an organization’s objective and related pricing and View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
on all of its flights. While the feature film itself was not shown on flights, a companion documentary film about Terra and the LaJoie farm that the filmmakers shot simultaneously was shown on the JetBlue channel during every flight.... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should be making. His theory was that... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
internal coordination issues with the company's sales force, and the financial returns versus other uses of capital for the company. The case raises issues in aligning business strategy and sales management... View Details
Keywords: Martha Lagace
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan can then be chosen from this... View Details
Keywords: by Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
sovereign default induced by legal rulings in the case of Republic of Argentina v. NML Capital. We find that a 10% increase in the probability of default causes a 6% decline in the value of Argentine equities and a 1% depreciation of a measure of the exchange rate. We... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
substantially fewer violations. With improved compliance, channel prices increase by 2% without loss in volume. The reduction in violations is particularly stark among authorized retailers with lower sales... View Details
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
how they can contribute to successful strategy implementation. Leaders use many different channels to communicate the strategic message. The strategy map and Balanced Scorecard are communicated in newsletters, brochures, bulletin boards,... View Details
Keywords: by Robert S. Kaplan & David P. Norton