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  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

internal coordination issues with the company's sales force, and the financial returns versus other uses of capital for the company. The case raises issues in aligning business strategy and sales management... View Details
Keywords: Martha Lagace
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 29 Apr 2014
  • First Look

First Look: April 29

utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2013
  • First Look

First Look: December 10

interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news.  ... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

to what they've done to reinvigorate their business. They looked strategically at all aspects of their offering across the various channels they have at their disposal to maximize customer satisfaction and the return they get on their... View Details
Keywords: by Sean Silverthorne; Retail
  • 03 Nov 2022
  • Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

to hear the lore of those early days.” It wasn’t unusual for the whole team to know every facet of the business—where you were with sales and fundraising, and how customers were feeling about every little change you made to the product.... View Details
Keywords: by Julia Austin
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and control, and getting everyone to pull in the same direction. How do you accomplish all this? Continually ask the... View Details
Keywords: Sean Silverthorne
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from the Annual Retail Trade Survey (ARTS), the Monthly Retail Trade Survey... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

reserves and channeling them (until very recently) almost exclusively into U.S. government securities, China has kept nominal and real long-term interest rates artificially low. In our view, it is this wedge between returns on capital and... View Details
Keywords: Martha Lagace
  • 13 Sep 2011
  • First Look

First Look: September 13

Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

etc.) to implement the new strategy. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109015 BMW's Project Switch (B): Importers vs. National Sales Companies Harvard Business School... View Details
Keywords: Martha Lagace
  • 01 Sep 2003
  • News

These Are the Good Old Days

number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 20 Mar 2012
  • First Look

First Look: March 20

whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such channels are more... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2016
  • First Look

February 16, 2016

retailers. Consistent with managerial wisdom, we find that authorized retailers are more likely to comply with MAP than are unauthorized partners. By contrast to managerial wisdom, we find that authorized and unauthorized markets are largely separate, and that... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan can then be chosen from this... View Details
Keywords: by Sean Silverthorne
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details
Keywords: Sean Silverthorne
  • Profile

Marla Malcolm Beck

recalled. At that time, drug stores or department stores were the only places to buy cosmetics. No specialty channel yet existed. So Beck and her husband made a fateful choice: they went to Georgetown and purchased a beauty boutique and... View Details