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Show Results For
- All HBS Web
(414)
- People (1)
- News (54)
- Research (330)
- Events (3)
- Multimedia (2)
- Faculty Publications (176)
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
channels have been steadily increasing, and a much larger fraction of sales at brick-and-mortar channels is affected by online channels. Shopper behavior and expectations have... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
poor execution. For example, the Checkout Channel repeated its broadcasts every ten minutes. That was just about the right length of time for consumers, who spend an average of eight minutes waiting in the checkout line. However, it... View Details
- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details
Keywords: Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
- 29 Apr 2014
- First Look
First Look: April 29
utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when... View Details
Keywords: Sean Silverthorne
- 19 Aug 2008
- First Look
First Look: August 19, 2008
large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from the Annual Retail Trade Survey (ARTS), the Monthly Retail Trade Survey... View Details
Keywords: Sean Silverthorne
- 18 Nov 2008
- First Look
First Look: November 18, 2008
internal coordination issues with the company's sales force, and the financial returns versus other uses of capital for the company. The case raises issues in aligning business strategy and sales management... View Details
Keywords: Martha Lagace
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
to what they've done to reinvigorate their business. They looked strategically at all aspects of their offering across the various channels they have at their disposal to maximize customer satisfaction and the return they get on their... View Details
- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
to hear the lore of those early days.” It wasn’t unusual for the whole team to know every facet of the business—where you were with sales and fundraising, and how customers were feeling about every little change you made to the product.... View Details
Keywords: by Julia Austin
- 07 Dec 2010
- First Look
First Look: Dec. 7
win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and control, and getting everyone to pull in the same direction. How do you accomplish all this? Continually ask the... View Details
Keywords: Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news. ... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such channels are more... View Details
Keywords: Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
reserves and channeling them (until very recently) almost exclusively into U.S. government securities, China has kept nominal and real long-term interest rates artificially low. In our view, it is this wedge between returns on capital and... View Details
Keywords: Martha Lagace
- 16 Feb 2016
- First Look
February 16, 2016
retailers. Consistent with managerial wisdom, we find that authorized retailers are more likely to comply with MAP than are unauthorized partners. By contrast to managerial wisdom, we find that authorized and unauthorized markets are largely separate, and that... View Details
Keywords: Sean Silverthorne
- Profile
Marla Malcolm Beck
recalled. At that time, drug stores or department stores were the only places to buy cosmetics. No specialty channel yet existed. So Beck and her husband made a fateful choice: they went to Georgetown and purchased a beauty boutique and... View Details
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer