Publications

2018
Book

Horngren's Cost Accounting: A Managerial Emphasis

By: Srikant M. Datar and Madhav Rajan

Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details

Keywords: Cost Accounting; Management

July 2008 (Revised March 2010)
Case

McDonald's Plan to Win (A)

By: Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez

As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as... View Details

Keywords: Business Model; Competitive Strategy; Complexity; Supply and Industry; Food and Beverage Industry; Food and Beverage Industry

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

should be rewarded and incentives designed to encourage that. Says Bazerman, "Executives sometimes complain to me that their sales force is sacrificing profitability for revenue by lowering prices to... View Details

Keywords: by Garry Emmons

February 2005 (Revised March 2005)
Case

The P&G Acquisition of Gillette

By: Jay W. Lorsch and Ashley Robertson

Raises issues about the role of boards of directors in compensating CEOs and, specifically, the rewards granted to CEOs for arranging a change-of-control for their companies. View Details

Keywords: Governing and Advisory Boards; Acquisition; Corporate Governance; Consumer Products Industry; United States

A unifying framework is presented for thinking about the diverse digital trnsformations of the past decade: their utilities, their harms, and their ability to reward play. Individual creativity has been liberated from corporate gatekeepers, and platforms have... View Details

Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

humanity in the products he invented and in the endeavors of those who created them. EXPLORE MORE OF THE EXHIBIT EXPLORE x HOME EMERGENCE OF A NEW TECHNOLOGY The Invention of the Polarizer A RESEARCH & MANUFACTURING COMPANY... View Details

11 Dec 2015
News

Sorry, but Your Favorite Company Can’t Be Your Friend

30 Jun 2016
News

Humanities seem distant from startups, but they're not

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

year we set up a recording tent on Spangler lawn and asked alumni returning for reunions a simple question. What was your first job and what did it teach you? The first collection of these that we ran last... View Details

12 Nov 2014
News

Whalen: Dow Should Give Money Back to Shareholders

2023
Working Paper

Design-Based Inference for Multi-arm Bandits

By: Dae Woong Ham, Iavor I. Bojinov, Michael Lindon and Martin Tingley

Multi-arm bandits are gaining popularity as they enable real-world sequential decision-making across application areas, including clinical trials, recommender systems, and online decision-making. Consequently, there is an increased desire to use the available... View Details

Keywords: Analytics and Data Science; Mathematical Methods

Read Now

July 1993
Case

Air Miles Canada

By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell

Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details

Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada

26 Apr 2018
Cold Call Podcast

Why JPMorgan Chase Is Investing Millions in Detroit

Keywords: Re: Joseph L. Bower; Financial Services

13 Mar 2017
News

You’re Not Busy, You’re Just Rude

September 2002 (Revised October 2002)
Case

Bank of America (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details

Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States