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  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

financial projections for the firm. Profitability analysis begins with calculating the revenue the firm will generate from sales of its products. Then, an analysis of variable and fixed costs is undertaken. Finally, these numbers are used... View Details
Keywords: by Sarah Jane Gilbert
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

Mobil hoped to sustain at its stations would generate higher revenues. Second, by increasing the market share in the targeted segments, a higher quantity of gasoline would be sold and a higher percentage of the purchases would be for... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 19 Jan 2016
  • First Look

January 19, 2016

and face disincentive effects from taxation but acquire positive benefits from public infrastructure. Political corruption governs the efficiency with which tax revenues are translated into infrastructure. The model predicts an inverted-U... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2016
  • First Look

January 26, 2016

Political corruption governs the efficiency with which tax revenues are translated into infrastructure. The model predicts an inverted-U relationship between taxation and growth, with corruption reducing the optimal taxation level. We... View Details
Keywords: Sean Silverthorne
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

researchers use a complex mathematical model to get to the bottom of just why enemies might decide to share a locker. It boils down to a difference in how they make their money. "Even though both [companies] make money from hardware and... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

concentration increased slightly from 1977 to 2002, but then declined somewhat by 2007, falling well within the range that economists use to judge industries as "competitive." Moreover, the share of total View Details
Keywords: by Michael Blanding; Advertising
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

CEOs need to roll up their sleeves and learn more about the customer-facing sides of their businesses, like sales. Source: AlexBrylov Let’s face it: To most C-suite executives, sales processes are often an afterthought or a somewhat mysterious black box—essential for... View Details
Keywords: by Michael Blanding
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

subgroups can shape information sharing to create a hidden profile where there was none initially. Second, we describe how individual defection can weaken subgroup competition and, paradoxically, increase the chance that a team will... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

revenue from the shipping fees because these are orders that qualify for free shipping." As one might expect, customers who visited the seller's website more frequently, as well as more recently, exhibited the highest demand and... View Details
Keywords: by Kristen Senz; Retail
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

Funding. TripAdvisor recently compromised perceived objectivity by accepting hotel bookings on which it earns commissions. Previously, TripAdvisor revenues depended on travel-related advertising on the site. Having become the highest... View Details
Keywords: by John A. Quelch; Health
  • 13 May 2008
  • First Look

First Look: May 13, 2008

  Working PapersSome Neglected Axioms in Fair Division Author:John W. Pratt Abstract Conditions one might impose on fair allocation procedures are introduced. Nondiscrimination requires that agents share an item in proportion to their... View Details
Keywords: Martha Lagace
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

licenses grew in Colorado from 37 to 200, along with creation of 500 medical marijuana dispensaries. Most recreational buyers seemed to be casual users. In fact, for those six months, recreational marijuana accounted for 80 percent of the $25 million in tax View Details
Keywords: by Michael Blanding; Food & Beverage
  • 02 Sep 2014
  • Research & Ideas

Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping

bootstrapped the funds to launch a vocational training program for dental assistants. Revenue from the new business pushed them out of poverty and into the middle class. Olds, a budding economist, was intrigued. “The rate of new business... View Details
Keywords: by Carmen Nobel; Health
  • 20 Jan 2015
  • First Look

First Look: January 20

following a prosocial norm and self-regulation. We tested 433 children between 6 and 13 years of age in two variations of the Dictator Game (DG). Children were asked what they should or would give in the game and then played an actual DG. We show that most children... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

mercantilist model of government-managed trade. Japan's version of mercantilism primarily used its own banking system, as well as export revenues themselves, to generate the needed capital (in contrast to making heavy use of foreign... View Details
Keywords: by Paul R. Lawrence
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

respond to a revised proposal from two private equity firms to take the company private. In November of 2006, the Board had unanimously approved an offer of $37.60 per share after going through intense negotiations with numerous firms,... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

matters worse, the United Kingdom’s June 2016 “Brexit” vote to leave the European Union cast a shadow over the project, and the markets reacted negatively. By the start of November, JCDecaux’s share price had fallen 21% since the... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

minds of those responsible for governance. When a business is profitable and paying healthy dividends to its stockholders, fraudulent activities and accounting irregularities can go unnoticed. However, when revenue and cash flow decline,... View Details
Keywords: Carmen Nobel
  • 24 Sep 2013
  • First Look

First Look: September 24

depends on (i) how changes in the number of developers affect the incentives to invest in the open platform, and (ii) how investment in the open platform affects the revenues of the proprietary platform. Finally, a proprietary platform... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

the level of holding companies (HCs) and find that the four largest HCs captured between a fifth and a quarter of total revenue from the A&MS industry, a share that remained quite stable over the period... View Details
Keywords: Martha Lagace
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