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- All HBS Web
(2,560)
- People (1)
- News (557)
- Research (1,666)
- Events (7)
- Multimedia (4)
- Faculty Publications (391)
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- June 1996 (Revised November 1996)
- Background Note
Economic Gains from Trade, The: Theories of Strategic Trade
The theory of competitive advantage is one of the most widely accepted economic principles among economists. The theory, as well as substantial historical evidence, suggest that free trade raises national income, while government intervention in trade relations... View Details
Kennedy, Robert E. "Economic Gains from Trade, The: Theories of Strategic Trade." Harvard Business School Background Note 796-184, June 1996. (Revised November 1996.)
- 20 Mar 2013
- News
Leveraging Female Talent
- 11 May 2020
- News
Why Leader’s Communications Don’t Connect And What To Do About It
- 25 Aug 2016
- News
What Building a “Jeopardy!” Robot Taught IBM About Innovation
- 2007
- Article
Three Perspectives on Team Learning: Outcome Improvement, Task Mastery, and Group Process
By: Amy C. Edmondson, James R. Dillon and Kate Roloff
The emergence of a research literature on team learning has been driven by at least two factors. First, longstanding interest in what makes organizational work teams effective leads naturally to questions about how members of newly formed teams learn to work together... View Details
Keywords: Learning; Organizational Culture; Performance Improvement; Practice; Groups and Teams; Research; Adaptation; Cooperation
Edmondson, Amy C., James R. Dillon, and Kate Roloff. "Three Perspectives on Team Learning: Outcome Improvement, Task Mastery, and Group Process." Academy of Management Annals 1 (2007): 269–314.
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
Owner/President Management Program, with plenty of lessons about branding and competitive strategy. Two Paths In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and View Details
- 21 Nov 2022
- Research & Ideas
Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers
Online shopping features that let consumers pay for goods in interest-free installments exploded during the pandemic, but new research questions the riskiness of such services: Are people getting in over... View Details
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
Many of us have been there: mired in rush-hour traffic, listening to music or news to take our minds off the grind, wishing we didn’t feel so stressed before we’ve even reached the office. A late-night conversation with a fellow View Details
Keywords: by Lane Lambert
- Research Summary
Digital Transformation
By: Sunil Gupta
The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details
- 28 Mar 2016
- Research & Ideas
What's a Boss Worth?
them look better. But how much of an effect does a good or bad boss have on workers, really? Harvard Business School Assistant Professor Christopher Stanton sets out to ask that question in The Value of Bosses, a paper recently published... View Details
- 03 Mar 2023
- Research & Ideas
When Showing Know-How Backfires for Women Managers
negatively associated with their departments’ performance. Implications beyond retail and gender While Feldberg’s research focused on a bricks-and-mortar grocery chain, its findings apply to other fields. Women engineering managers,... View Details
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
- 19 Aug 2016
- Video
What Building a “Jeopardy!” Robot Taught IBM About Innovation
- 17 May 2019
- News
Tackling high Rx prices
- 14 Sep 2020
- Research & Ideas
You're Right! You Are Working Longer and Attending More Meetings
to keep working from home part of the time after COVID-19 abates, researchers are probing how virtual interaction might reshape organizations. In the first large-scale analysis of digital communication early in the crisis, the team—Sadun;... View Details
Keywords: by Danielle Kost
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
“Fail fast” has become the corporate innovation mantra, but new research suggests that inventions that build on science, with its systematic observation and methodical experiments, may deliver more value to companies. US patent filings... View Details
Keywords: by Avery Forman
- December 2002
- Article
Introduction to 'Valuation in Emerging Markets'
By: Robert Bruner, Robert Conroy, Javier Estrada, Mark Kritzman and Wei Li
The purpose of the Batten Institute/Association for Investment Management and Research/Emerging Markets Review conference was to examine the challenges of valuing assets in emerging markets. These challenges are immensely interesting to practitioners and scholars for... View Details
Bruner, Robert, Robert Conroy, Javier Estrada, Mark Kritzman, and Wei Li. "Introduction to 'Valuation in Emerging Markets'." Emerging Markets Review 3, no. 4 (December 2002): 310–324.
- 01 Oct 2019
- News