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- All HBS Web
(404)
- People (1)
- News (215)
- Research (129)
- Events (2)
- Multimedia (77)
- Faculty Publications (79)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
Focusing on miniaturization, Sony became the first mass marketer of small transistor radios and followed with the development of the first transistor-based microtelevision set. Then came the Walkman, the basic VCR, the CD, the CD-ROM, the... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a View Details
Keywords: Sean Silverthorne
- 07 Sep 2021
- News
Growing Home
broadcasting station. Ibaraki prefecture had only one broadcasting station, including TV and radio, so that studio had a monopoly on the airwaves. So we bought a station from Asahi Shimbun newspaper company and turned it around, making it both an internet media... View Details
Keywords: Dan Morrell
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young
- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger... View Details
Keywords: Sean Silverthorne
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
And—oh, yes—Rovell was just a kid in his teens. Nevertheless, he launched a business-of-sports talk show on Northwestern University's student radio station, WNUR. His "producer" (actually, a roommate) aggressively pursued... View Details
Keywords: by Michael Wheeler
- 15 Jul 2008
- First Look
First Look: July 15, 2008
developing countries. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708030 Opening Pandora's Box Harvard Business School Case 607-135 Pandora.com provided a highly customizable online radio service... View Details
Keywords: Martha Lagace
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
- 24 Sep 2001
- Research & Ideas
Five Questions for Debora L. Spar
that begged the U.S. government to regulate the radio market in the late 1920s, and firms that pushed the British state to finally put an end to piracy. In retrospect, of course, it all makes sense: for once entrepreneurs have carved out... View Details
Keywords: by Sean Silverthorne
- 07 Nov 2014
- News
The First Five Years: Tiffany Pham (MBA 2012)
What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that... View Details
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
executive editor (1992), and finally managing editor, he created a strategy for the magazine as a cutting-edge journal of "ideas, strategies, and solutions for decision makers." He has done daily broadcasts on "The New Economy" for the CBS View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
including Cox, Times Mirror, and Newhouse, had corporate parents that owned both newspapers and broadcasting properties. Another thirteen were owned by parents that owned TV and/or radio stations, but no newspapers. This group included... View Details
- Web
Meet the Team | Information Technology
for several radio stations, including WBUR and WFNX, where she was news director. When not working with the team, Ruth enjoys snorkeling in the coral reefs of the Caribbean and taking long walks with her rescue pup, Lucy, along Frederick... View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created market-like allocation procedures that... View Details
Keywords: Martha Lagace
- 01 Dec 1999
- News
A Class Act
navigation aides [sic] were "an alarm clock, a compass, a torn page from a schoolbook atlas, and a radio that worked part of the time." War Notes Of all the naval officers who have obtained degrees from the Business School, the one with... View Details
Keywords: Nancy O. Perry
- 01 Sep 2003
- News
These Are the Good Old Days
been introduced to the world of “blogs” — where teenagers, including her son Brendan and his friends, often keep online diaries. “But I’m not sure that the technological changes have been any more dramatic than during other 25-year periods. View Details
- 06 Apr 2010
- First Look
First Look: April 6
Fire Unprofitable Customers? Willy C. Shih and Halle Alicia TeccoHarvard Business School Case 610-077 Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers... View Details
Keywords: Martha Lagace
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For example, Koç bought the Grundig brand in Germany. Grundig was... View Details
Keywords: by Sean Silverthorne