Radio - Publications - Faculty & Research

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details

Keywords: by John Quelch

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

internally. Program developers felt they were at the mercy of broadcast commissioners and that they were being treated unfairly, having to endure a long bureaucratic process that ended in their show proposals being rejected more than half the time. The View Details

Keywords: by Rosabeth Moss Kanter

Web

Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

automation, and radiation. Georges F. Doriot Research Collection, 1928-1952 This small collection of research materials kept by Georges F. Doriot while teaching at Harvard Business School includes correspondence and research related to aviation, atomic energy, and... View Details

01 Oct 2000
News

Books

his creation of multidivisional structures present a fascinating portrait of one of the century's most impressive business minds. Neil McElroy and D. Paul ("Doc") Smelser of Procter & Gamble introduced soap operas to radio and television... View Details

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

that begged the U.S. government to regulate the radio market in the late 1920s, and firms that pushed the British state to finally put an end to piracy. In retrospect, of course, it all makes sense: for once entrepreneurs have carved out... View Details

Keywords: by Sean Silverthorne

01 Jan 2007
News

Hansjörg Wyss, MBA 1965

growing up in Bern, Switzerland, centered around a daily occurrence that is almost unimaginable in today's world: "You always came home for lunch," he says, recalling that the family would sit down to eat and listen to the news on the View Details

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For example, Koç bought the Grundig brand in Germany. Grundig was... View Details

Keywords: by Sean Silverthorne

21 Jan 2009
First Look

First Look: January 21, 2009

options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective due to declining audiences,... View Details

Keywords: Martha Lagace

01 Sep 2016
News

The Taxi Wars of Jakarta

also debuted Go-Car, a four-wheeled competitor to Grab and Uber, last spring and closed a $550 million funding round in August. To date, the only clear winners in this on- demand battle are consumers like Tommy Prabowo. Prabowo is a radio... View Details

Keywords: Jeffrey Hutton; Illustrations by Josh Cochran

01 Jun 1999
News

Conference Brings Global Perspective to Cape Town

audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details

Keywords: Susan Young

12 Dec 2012
Research & Ideas

Book Excerpt: Strength in Numbers

studied, example of this phenomenon is listener-supported public radio. It is costly for public radio stations to coordinate their viewers so that they all contribute at a sufficient level, and stations put considerable effort into... View Details

Keywords: Re: Gunnar Trumbull

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

And—oh, yes—Rovell was just a kid in his teens. Nevertheless, he launched a business-of-sports talk show on Northwestern University's student radio station, WNUR. His "producer" (actually, a roommate) aggressively pursued... View Details

Keywords: by Michael Wheeler

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

in The Reith Lectures, June 9th: British Broadcasting Corporatipn, Radio 4. Sanner, Margareta. 1994. "A Comparison of Public Attitudes toward Autopsy, Organ Donation, and Anatomic Dissection: A Swedish Survey." Journal of the... View Details

Keywords: by Michel Anteby; Health

13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

executive editor (1992), and finally managing editor, he created a strategy for the magazine as a cutting-edge journal of "ideas, strategies, and solutions for decision makers." He has done daily broadcasts on "The New Economy" for the CBS View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

including Cox, Times Mirror, and Newhouse, had corporate parents that owned both newspapers and broadcasting properties. Another thirteen were owned by parents that owned TV and/or radio stations, but no newspapers. This group included... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

07 Nov 2014
News

The First Five Years: Tiffany Pham (MBA 2012)

What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that... View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Mar 2008
News

Where Have All the Leaders Gone?

broadcasting, flip the channel to FOX. If you want even more reinforcement, there’s talk radio and the blogs. Nor is there any willingness to talk about real costs. We are now fighting wars in Iraq and Afghanistan that are costing nearly... View Details

Keywords: Government

17 Dec 2017
News

How Music Forged a Fighter for Free Expression

recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to the LRA. Basically, the songs were subverting the brainwashing that a lot of the commanders... View Details

28 Oct 2008
First Look

First Look: October 28, 2008

competitions. In 2007, Threadless was well on its way to selling more than a million and a half t-shirts. The success of Threadless has garnered significant media attention, the New York Times and USA's National Public Radio highlighting... View Details