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  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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  • February 2009 (Revised September 2009)
  • Case

Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank

By: Stacey M. Childress and Geoff Eckman Marietta
In his role as Senior Vice President and Director of Research at the Federal Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The... View Details
Keywords: Development Economics; Early Childhood Education; Investment Return; Demand and Consumers; Supply and Industry; Performance Effectiveness; Nonprofit Organizations; Minneapolis; Saint Paul
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  • Program

Finance for Senior Executives

Summary When you can speak the language of finance, you have the power to build stronger strategies, expand your influence, and make better business decisions. Finance for Senior Executives delivers a foundation in corporate finance that... View Details
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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  • Web

Hiring Organizations

Benchstrength Berkeley Research Group LLC Berkshire Partners BHP Biogen BJ's Wholesale Club Blackhorn Ventures BlackRock Blackstone Blank Street Blitzy AI Bloomberg Center for Cities at Harvard University Bloomberg Harvard City Leadership... View Details
  • Web

Program Requirements - Doctoral

with the sponsors and with the PhD Programs Offices during all stages of PhD work. Coursework Micro-Organizational Behavior Track Two term-length courses in foundations of psychology Two term-length graduate-level psychology courses One... View Details
  • 09 Apr 2020
  • Research & Ideas

How Social Entrepreneurs Can Increase Their Investment Impact

can be profitable while doing good, suggests new research from Benjamin N. Roth, a Harvard Business School assistant professor in the Entrepreneurial Management Unit. “This idea that you're increasing your impact by leveraging capital,... View Details
Keywords: by Rachel Layne
  • 16 Dec 2015
  • Research & Ideas

What Happens When Zambian Schoolgirls Receive Negotiation Training

MIT and a conflict resolution program at Mercy Corps), McGinn and her colleagues laid the foundation for Girls Arise, expanding and strengthening it through rigorous field testing. Once refined, project managers Annika Rigole and Clément... View Details
Keywords: Re: Kathleen L. McGinn
  • Research Summary

Social Innovation

My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

  • Web

Program Requirements - Doctoral

Courses (7 courses) Strategy students are required to take five additional doctoral courses. The Foundations of Strategy (HBS 4110) The Economics of International Business (HBS 4720) Analytical Methods for Strategy View Details
  • February 2010 (Revised March 2016)
  • Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods
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  • 12 Nov 2001
  • Research & Ideas

Can Religion and Business Learn From Each Other?

Mainstream churches, meanwhile, were not benefiting from the distanced relationship, and indeed were ceding ground to secular spirituality and its offshoots from New Age crystals to personal empowerment. How to bridge the Sunday-Monday disconnect? Nash, an HBS senior... View Details
Keywords: by Martha Lagace
  • Program

Managing Innovation

explore the prototyping and experimentation practices of the world's top innovators, you will lay the foundation for transforming your business and sustaining growth through innovation the moment you return to work. Details Align plans... View Details
  • Web

Program Requirements - Doctoral

the Marketing faculty coordinators to receive approval of their course selections. Foundational Courses (2 courses) Students in the Marketing program choose one of the following sequences Microeconomics Microeconomic Theory I (HBS... View Details
  • Web

Program Requirements - Doctoral

selections. Pre-approval by the TOM faculty coordinator is required if a student wishes to fulfill these requirements with alternative courses. Foundational Courses (2 courses) Innovation Track requirements : A comprehensive two semester... View Details
  • Web

Lifelong Learning - Alumni

and Perils of Generative AI The rise of chatbots sparks wide-ranging faculty research at HBS Re: Ayelet Israeli (Marvin Bower Associate Professor); Himabindu Lakkaraju (Assistant Professor of Business Administration); Edward McFowland III... View Details
  • 23 Dec 2002
  • Research & Ideas

Setting the Stage: A Young Scholar at HBS

Sloan Foundation Program on the Corporation as a Social Institution, and the John E. Rovensky Fellowship Fund. He was interviewed by Laura Linard, the director of HBS Historical Collections.Linard: Can you describe your View Details
Keywords: by Laura Linard; Banking; Financial Services
  • Person Page

Full Biography

By: Rohit Deshpande

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details

  • 15 Apr 2019
  • Research & Ideas

Infographic: Can I Please Speak to an Actual Person?

Based on the Working Paper, Mitigating the Negative Effects of Customer Anxiety through Access to Human Contact (pdf) by Michelle A. Shell and Ryan W. Buell.  Shell is a doctoral student at Harvard Business School, and Buell is the UPS View Details
Keywords: by Katherine Vizcardo and Danielle Kost; Service
  • 08 Jan 2020
  • Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

celebrate their 40th birthday below their more seasoned counterparts. “Leapfrog” promotion Research shows that people perceive older leaders as merely “reliable,” whereas we tend to ascribe the coveted “innovative” label to younger... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports