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  • 2015
  • Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
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  • 19 Dec 2023
  • Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

educational institutions and nonprofits, based on our research parameters. Many of the largest grants went to the foundations or fundraising arms of historically Black colleges and universities (HBCUs) and... View Details
Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne

    Clayton S. Rose

    Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

    Keywords: financial services
    • 22 Feb 2017
    • HBS Seminar

    Juliet Schor, Boston College

    • 2012
    • Chapter

    When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams

    By: Jeffrey T. Polzer, Lisa Kwan and Lisa B. Kwan

    Purpose—We review how team members' identities and interests affect team functioning, paying special attention to subgroup dynamics triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and... View Details

    Keywords: Information; Conflict of Interests; Interests; Groups and Teams; Identity; Performance
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    • 2014
    • Working Paper

    The Nobel Prize: A 'Heritage-based' Brand-oriented Network

    By: Mats Urde and Stephen A. Greyser
    Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

    Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
    Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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    • Program

    Finance for Senior Executives

    Summary When you can speak the language of finance, you have the power to build stronger strategies, expand your influence, and make better business decisions. Finance for Senior Executives delivers a foundation in corporate finance that... View Details
    • Web

    Program Requirements - Doctoral

    with the sponsors and with the PhD Programs Offices during all stages of PhD work. Coursework Micro-Organizational Behavior Track Two term-length courses in foundations of psychology Two term-length graduate-level psychology courses One... View Details

      Strong Brands, Strong Relationships

      From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

      • 13 Dec 2022
      • HBS Seminar

      Christine Beckman, USC Price School of Public Policy

      • July 2010
      • Supplement

      Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

      By: Thomas J. Steenburgh and Jill Avery
      Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
      Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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      • October 2013
      • Article

      How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

      By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
      While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details
      Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods
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      • February 2009 (Revised September 2009)
      • Case

      Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank

      By: Stacey M. Childress and Geoff Eckman Marietta
      In his role as Senior Vice President and Director of Research at the Federal Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The... View Details
      Keywords: Development Economics; Early Childhood Education; Investment Return; Demand and Consumers; Supply and Industry; Performance Effectiveness; Nonprofit Organizations; Minneapolis; Saint Paul
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      • Web

      The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

      studies from methodological and ideological perspectives; others find the overarching questions and theories of the time have new relevance in light of the current focus on collaborative management. The experiments remain a telling case study of View Details
      • 09 Apr 2020
      • Research & Ideas

      How Social Entrepreneurs Can Increase Their Investment Impact

      Both impact investing and traditional philanthropy are on the rise after the decade-long economic boom following the Great Recession. But when does an impact investment make a bigger difference than a grant? The question is far more complicated than simply evaluating... View Details
      Keywords: by Rachel Layne
      • 16 Dec 2015
      • Research & Ideas

      What Happens When Zambian Schoolgirls Receive Negotiation Training

      MIT and a conflict resolution program at Mercy Corps), McGinn and her colleagues laid the foundation for Girls Arise, expanding and strengthening it through rigorous field testing. Once refined, project managers Annika Rigole and Clément... View Details
      Keywords: Re: Kathleen L. McGinn
      • Web

      Program Requirements - Doctoral

      Courses (7 courses) Strategy students are required to take five additional doctoral courses. The Foundations of Strategy (HBS 4110) The Economics of International Business (HBS 4720) Analytical Methods for Strategy View Details
      • Web

      Business & Environment

      geospatial AI infrastructure and tools to support natural disaster response by the National Guard. Sarah also shares how emerging foundational geospatial models will transform adaptation, and she offers career advice for those in climate... View Details
      • Web

      Hiring Organizations

      Benchstrength Berkeley Research Group LLC Berkshire Partners BHP Biogen BJ's Wholesale Club Blackhorn Ventures BlackRock Blackstone Blank Street Blitzy AI Bloomberg Center for Cities at Harvard University Bloomberg Harvard City Leadership... View Details