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    • Research  (1,024)
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  • All HBS Web  (1,668)
    • News  (280)
    • Research  (1,024)
    • Events  (19)
    • Multimedia  (2)
  • Faculty Publications  (300)
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  • Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

  • 26 May 2015
  • First Look

First Look: May 26

  Publications March 2015 AFP Exchange Well Said: Why Articulating Your Strategy Can Set You Apart. By: Cespedes, Frank V. Abstract—Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

Administration guidance documents, public statements, and workshops, U.S. policy makers and regulators have recently accelerated efforts to clarify policies and foster innovation around software-driven medical devices. We describe key... View Details
Keywords: Dina Gerdeman
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

planned to pursue an aggressive schedule, moving the firm's Alzheimer's and Parkinson's disease imaging compounds through clinical trials and into the market. This involved expanding the firm's facilities and headcount, and he planned to fund this by taking venture... View Details
Keywords: Martha Lagace
  • 2001
  • Book

From Heresy to Dogma: An Institutional History of Corporate Environmentalism

By: Andrew J. Hoffman
This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details
Keywords: Organizational Culture; Environmental Sustainability; Public Opinion; Social Issues
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Hoffman, Andrew J. From Heresy to Dogma: An Institutional History of Corporate Environmentalism. Stanford University Press, 2001. (Winner of the 2001 Rachel Carson Prize, Society for Social Studies of Science (4S).)
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
Keywords: Martha Lagace
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

leaders need to start preparing clear answers. After all, the number of religious discrimination complaints has increased by more than 50 percent in the past 15 years, and settlement amounts have more than doubled, according to data... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

the Massachusetts Institute of Technology, and Robert Schultz of the University of Michigan, the paper uses the quirks of an online auction to quantify just how much social influence matters when it comes to what people will pay. The online marketplace StockX features... View Details
Keywords: by Michael Blanding; Retail
  • September 2021 (Revised November 2022)
  • Case

Community Solutions

By: Brian Trelstad and Tom Quinn
Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached in some partner communities, of ending... View Details
Keywords: Change; Change Management; Disruption; Transformation; Communication; Communication Strategy; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Social Entrepreneurship; Ethics; Values and Beliefs; Capital Budgeting; Capital Markets; Country; Government Administration; Government Legislation; Housing; Disruptive Innovation; Innovation and Invention; Innovation Strategy; Knowledge Sharing; Leading Change; Resource Allocation; Mission and Purpose; Performance Evaluation; Performance Improvement; Philanthropy and Charitable Giving; Opportunities; Social Enterprise; Nonprofit Organizations; Human Needs; Public Opinion; Social Issues; Societal Protocols; Poverty; Welfare; Well-being; System; Equality and Inequality; Consulting Industry; Real Estate Industry; United States; New York (city, NY); Florida; Texas
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Trelstad, Brian, and Tom Quinn. "Community Solutions." Harvard Business School Case 322-021, September 2021. (Revised November 2022.)
  • September 2015 (Revised February 2023)
  • Case

Emdeon's Acquisition of Change Healthcare: Innovating Transparency Solutions for Health Care Consumers

By: Regina E. Herzlinger, Jeet Guram and Aanchal Raj
Case describes acquisition of Change Healthcare, which provides health care cost and quality information, by Emdeon, a health information exchange, and discusses health care transparency. Emdeon is a billion-dollar company that has grown through acquisitions; at its... View Details
Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Health Care and Treatment; Acquisition; Integration; Analytics and Data Science; Mergers and Acquisitions; Competitive Strategy; Health Industry; United States
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Herzlinger, Regina E., Jeet Guram, and Aanchal Raj. "Emdeon's Acquisition of Change Healthcare: Innovating Transparency Solutions for Health Care Consumers." Harvard Business School Case 316-026, September 2015. (Revised February 2023.)
  • 2025
  • Working Paper

How Firms Respond to Worker Activism: Evidence from Global Supply Chains

By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
Social movement pressures can lead organizations to concede and improve social performance to avoid disruption costs, but we theorize that such responses evoke concession costs that prompt organizations to shift resources and attention from other social domains whose... View Details
Keywords: Worker Activism; Labor Standards; Tradeoffs; Global Supply Chains; Internal Governance Structure; Public Opinion; Supply Chain; Corporate Accountability; Corporate Social Responsibility and Impact; Working Conditions
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Bird, Yanhua, Jodi L. Short, and Michael W. Toffel. "How Firms Respond to Worker Activism: Evidence from Global Supply Chains." Harvard Business School Working Paper, No. 25-061, June 2025.
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

Entrepreneurs have to have a clear sense of the opportunity and how to build the business. But the best ones are willing to reexamine their assumptions and are willing to veer left or right or pivot all the way around when the data... View Details
Keywords: by Lauren Barley
  • 16 Oct 2023
  • HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

for senior talent.” He made Delta’s employee demographics public, and he committed to hiring twice as many Black officers by 2025. ‘He made it his personal commitment’ In response to George Floyd’s murder and the ensuing nationwide protests, Bastian issued a View Details
Keywords: by Lane Lambert; Air Transportation
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

risen in Indian politics. Has there been a corresponding change in the economy? Using comprehensive data on enterprise ownership from the Economic Censuses of 1990, 1998, and 2005, we document substantial caste differences in... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

it are not representative of our Starbucks mission and values.” In contrast, Zuckerberg ducked the spotlight for five days and even then tried to shift the argument away from data privacy. In terms of public... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • 13 Dec 2022
  • Research & Ideas

The Color of Private Equity: Quantifying the Bias Black Investors Face

groups by combining information from data analytic firms like Burgiss and PitchBook with SEC filings and research from public sources like LinkedIn, news articles, commercial datasets, and private... View Details
Keywords: by Pamela Reynolds; Financial Services
  • January–February 2025
  • Article

The Double-Edged Sword of Exemplar Similarity

By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation
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Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science 36, no. 1 (January–February 2025): 121–144.
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

really doing is exposing a lot of that weakness to the public that we just hadn’t noticed or thought about before. "To a large extent, Twitter was inefficient at maintaining its ongoing operations, as well as innovating on new features."... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
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