Programmatic Ad Buying - Publications - Faculty & Research

15 Dec 2024
News

Alumni and Faculty Books

equity, and inclusion (DEI) initiatives. But because inequity is built into the structures, processes, and environments of our workplaces, adding these programs often becomes a burden passed off to the individuals they are meant to help.... View Details

Keywords: Publishing Industries (except Internet); Information

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

(e.g., email addresses) at the time of checkout. Index soon added automated marketing tools and payment/security tools (e.g., encryption) to its product portfolio. However, selling to large retail chains had proved challenging—many... View Details

Keywords: Dina Gerdeman

24 Jul 2007
First Look

First Look: July 24, 2007

being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paints a vivid picture of the roots and historical focus of the company. Opportunistic buying has... View Details

Keywords: Martha Lagace

01 Dec 2008
News

A Force for Good

focus was the physical campus, on which he had a huge impact — expanding the Morgan Hall office building from 53,000 to 116,000 square feet, adding the Shad Hall fitness center, and completing the Class of 1959 Chapel. He also effectively... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

27 Sep 2011
First Look

First Look: September 27

Sourav Bhattacharya Publication:Strategic Management Journal (forthcoming) Abstract While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input-they engage in... View Details

Keywords: Sean Silverthorne

01 Dec 1996
News

An Entrepreneurial Journey

right, so I take his word for it and buy a copy. By now, my rental's flooded I couldn't get the top up and, of course, the engine won't start. Not good. Fortunately, I'm parked across the street from a Jiffy Lube. The woman there says... View Details

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his... View Details

01 Dec 2016
News

Vive la Madeleine!

the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

forces, but patterns over time and how markets move and customers buy. They may not know your specific market details or the intimate buying patterns of your target customer, but as Bob Mason, managing partner of Project11 says, “We often... View Details

Keywords: by Julia Austin

18 Mar 2008
First Look

First Look: March 18, 2008

because venture capitalists repeatedly sell their portfolio companies through acquisitions, venture capitalists may be able to certify the quality of the assets that an outside party is buying because they are "staking their... View Details

Keywords: Martha Lagace

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

in venture-backed firms since the early 1970s. For instance, it had joined a variety of venture capitalists in investing in Rolm, Apple, and a number of other firms. While the investments were successful financially, they were made on an View Details

Keywords: by Paul Gompers & Josh Lerner

01 Dec 2013
News

Curing Health Care

has been growing 30 percent annually since 2006. In the years ahead, athenahealth announced, it would nearly double the size of its workforce, to some 5,000 employees. It would also further redevelop the 29-acre site by adding 150,000... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2016
News

Alumni Books of 2016

Christensen (MBA 1979, DBA 1992), Taddy Hall, Karen Dillon, and David S. Duncan (HarperBusiness) The long-held maxim that understanding the customer is the crux of innovation is wrong. Customers don't buy products or services; they “hire”... View Details

12 Jul 2020
Book

The Harvard Business School Faculty Summer Reader 2020

one season in which I can show my wife that I'm actually reading books at a rate that approaches that with which I buy them. Therefore, I tackle long books only after considerable consideration. This summer, I am hoping to read an... View Details

Keywords: by Staff

03 Jan 2017
First Look

January 3, 2017

a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a... View Details

Keywords: Carmen Nobel

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

platform to create personalized online, broadcast-quality video ads tailored to the viewer by location, time of day, real-time offers, and weather. Today the company is hiring again and recently closed deals with Bed Bath & Beyond,... View Details

Keywords: by Julia Hanna; Education

01 Jun 2011
News

The Best-Laid Plans

difficult,” he says. In its new incarnation, EyeView provides advertisers, agencies, and video networks a platform to create personalized online, broadcast-quality video ads tailored to the viewer by location, time of day, real-time... View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Feb 1998
News

Running Up the Score

(NFL), Major League Baseball (MLB), and the National Hockey League (NHL), television, both national and local, has been a boon as well. Television provides significant direct revenue as well as the added exposure that stimulates other... View Details

Keywords: Garry Emmons

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

stable tree that can be summarized by its key variables’ splits. Results: We identify seven key factors that impact passengers’ connection times, dividing passengers into 16 passenger segments. We find that adding correlations among the... View Details