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Show Results For
- All HBS Web
(12,984)
- People (32)
- News (2,323)
- Research (8,697)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,759)
- Article
Productivity Measurement and Management Accounting
By: R. Banker, S. Datar and Robert S. Kaplan
Banker, R., S. Datar, and Robert S. Kaplan. "Productivity Measurement and Management Accounting." Journal of Accounting, Auditing & Finance 4, no. 4 (Fall 1989): 528–554.
- February 2001 (Revised January 2002)
- Teaching Note
Brita Products Company, The TN
By: John A. Deighton
Teaching Note for (9-500-024). View Details
Keywords: United States
- April 1980 (Revised October 1986)
- Case
Ampex Corp.: Product Matrix Engineering
Graham, Margaret B.W. "Ampex Corp.: Product Matrix Engineering." Harvard Business School Case 680-142, April 1980. (Revised October 1986.)
- July 1980
- Case
Colonial Bakery Products Distribution Co.
Cash, James I., Jr. "Colonial Bakery Products Distribution Co." Harvard Business School Case 181-009, July 1980.
- 14 Feb 2014
- News
Executives’ Biggest Productivity Challenges, Solved
- August 1994
- Case
Topcon Corporation: Production Control System
By: Robin Cooper and Robert S. Kaplan
Keywords: Production
Cooper, Robin, and Robert S. Kaplan. "Topcon Corporation: Production Control System." Harvard Business School Case 195-082, August 1994.
- November 1978
- Background Note
What Is Industrial Product Policy?
Keywords: Product
Shapiro, Benson P. "What Is Industrial Product Policy?" Harvard Business School Background Note 579-087, November 1978.
- September–October 1997
- Article
Developing Products on Internet Time
By: A. D. MacCormack and M. Iansiti
MacCormack, A. D., and M. Iansiti. "Developing Products on Internet Time." Harvard Business Review 75, no. 5 (September–October 1997).
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- December 1993 (Revised November 1999)
- Case
Manville Corporation DE Products (A)
By: Lynn S. Paine and Sarah Gant
Paine, Lynn S., and Sarah Gant. "Manville Corporation DE Products (A)." Harvard Business School Case 394-114, December 1993. (Revised November 1999.)
- February 2001
- Article
Sequential Testing in Product Development
By: S. Thomke and David E. Bell
Thomke, S., and David E. Bell. "Sequential Testing in Product Development." Management Science 47, no. 2 (February 2001).
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- January 1982 (Revised November 1982)
- Case
General Foods: Productivity Measurement Program
By: Robert H. Hayes and Kim B. Clark
Hayes, Robert H., and Kim B. Clark. "General Foods: Productivity Measurement Program." Harvard Business School Case 682-072, January 1982. (Revised November 1982.)
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- 04 Mar 2020
- News
Healthcare Companies We’re Watching, and Productivity Hacks
- 11 Jan 2021
- Working Paper Summaries
Accounting for Product Impact in the Airlines Industry
- Web
Product Management - Course Catalog
HBS Course Catalog Product Management Course Number 1765 Senior Lecturer Sara McKinley Torti Spring; Q3; 1.5 credits Exam Career Focus: This half course provides an introduction to product management,... View Details
- 22 Feb 2012
- Working Paper Summaries
The Dynamic Effects of Bundling as a Product Strategy
- May 1975 (Revised May 1978)
- Case
Litton Microwave Cooking Products (B)
By: Paul W. Marshall
Marshall, Paul W. "Litton Microwave Cooking Products (B)." Harvard Business School Case 675-194, May 1975. (Revised May 1978.)