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Show Results For
- All HBS Web
(1,320)
- People (2)
- News (340)
- Research (779)
- Events (3)
- Multimedia (6)
- Faculty Publications (313)
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
techniques range from the development of new product ideas all the way to the repositioning of established brands. One of these firms just recently used the techniques mentioned above to identify an opportunity for a new View Details
Keywords: by Manda Mahoney
- 08 May 2012
- First Look
First Look: May 8
important later on the experiment (unconscious thought), or to perform the task while believing the experiment had ended (control condition). Afterwards, sequence memory and intrusions of the film were measured. In line with predictions,... View Details
Keywords: Carmen Nobel
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
horizontal and diagonal lines, curves, and waves, as well as adding some narrative arcs suggested by fiction writer Kurt Vonnegut. In a series of online studies, they asked participants to rate the different journey lines in several... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
some examples of opportunities that come out of the substitution effect or of products that complement the surplus time that consumers may have on their hands. You could go even further and brainstorm a fairly long list of ideas: for... View Details
Keywords: by Martha Lagace
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
production processes based on flexible planning. "A manufacturer can pay somewhat more," they write, "to make certain units—those with a high weekly variation in sales—in quick production View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
tenets of effective leadership are familiar, but everything is happening much, much faster. And the task is not to cross the finish line and turn off the engine, but to get comfortable—as a leader and as a company—with this new pace and... View Details
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
niche." His on-going research at HBS synthesizes elements of history, sociology, business, and statistics. In the classroom, Fleming has carved out a place for himself helping students from diverse disciplines learn to work together View Details
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
organizational complexity was compounded by Unilever's wide portfolio of products and by the changes in these products over time. Edible fats, such as margarine, and soap and detergents were the historical... View Details
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance,... View Details
Keywords: Sean Silverthorne
- 08 Nov 2011
- First Look
First Look: Nov. 8
functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is sold by a separate, independent firm, and customers share a common income level.... View Details
Keywords: Sean Silverthorne
- 19 May 2009
- First Look
First Look: May 19, 2009
"fallacies" that sometimes enter into discussions of art in relation to money. This, in turn, leads us to propose a framework to support more productive discussion and to describe a direction for management research that might... View Details
Keywords: Martha Lagace
- 27 Feb 2023
- Research & Ideas
How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards
The retail business is not for the faint of heart. Turning a consistent profit requires navigating many variables, such as hiring capable staff, ordering the right products at the right time, and complying with a litany of regulations.... View Details
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
in the United States, but US companies gave it all up.” HBS Professor of Management Practice Willy C. Shih served as president of Kodak's Digital & Applied Imaging business through the turn of the 21st century. Shortly after starting at Kodak, he visited the... View Details
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
replace?” The simple answer was pretty much everything. This technology has the power to revolutionize multibillion-dollar industries and small businesses alike, enhancing current revenue lines and creating entirely new ones. And we’re... View Details
- 09 Feb 2016
- First Look
February 9, 2016
strategy and its product line strategy? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316085-PDF-ENG Harvard Business School Case 616-007 Streaming Over Broadband: Why Doesn't My Netflix Work?... View Details
Keywords: Sean Silverthorne
- 22 Aug 2016
- Research & Ideas
Master the One-on-One Meeting
Whether you’re a CEO or a line manager, your team is just as important as a group as its members are as individuals. Today’s tech companies offer many perks to attract and retain the best employees. We offer competitive salaries, training... View Details
Keywords: by Julia B. Austin
- 22 Mar 2024
- Research & Ideas
Open Source Software: The $9 Trillion Resource Companies Take for Granted
become, illuminating that the products are often the backbone on which many companies build tech operations and the products they sell, Nagle says. “To be able to say, ‘Look, this is no longer small. This is... View Details
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
The fawning executives lined up outside your office on Day One to tell you how fortunate the organization is to have you and to offer to help you succeed are often fakes. The people you need to impress and enlist as supporters are not... View Details
Keywords: by John Quelch