Filter Results:
(545)
Show Results For
- All HBS Web
(545)
- News (68)
- Research (419)
- Events (8)
- Multimedia (1)
- Faculty Publications (157)
Show Results For
- All HBS Web
(545)
- News (68)
- Research (419)
- Events (8)
- Multimedia (1)
- Faculty Publications (157)
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
Many in business long believed that product innovation sprung from inside their own companies—that is, until economist Eric Arthur von Hippel came along in the late 1970s. Von Hippel proposed that users were as important, if not more... View Details
Keywords: by Dina Gerdeman
- 22 Nov 2016
- First Look
November 22, 2016
Brain Sciences Vicarious Contagion Decreases Differentiation—and Comes with Costs By: Sezer, Ovul, and Michael I. Norton Abstract—Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We... View Details
Keywords: Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"massive availability of real estate" have made location differentiation a moot point. Retailers looking to differentiate on selection have fared no better, considering that the latest Coach bag... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but... View Details
Keywords: Dina Gerdeman
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of View Details
Keywords: Re: Multiple Faculty
- 10 May 2011
- First Look
First Look: May 10
but also that NEAD chains produced more transplants for highly sensitized and blood type O recipients. Read the paper: http://kuznets.fas.harvard.edu/~aroth/papers/Nonsimultaneous%20Chains%20AJT%202011.pdf Female Empowerment: Impact of a Commitment Savings View Details
Keywords: Sean Silverthorne
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
reasons, there's considerably less differentiation across products and services than in the past. One way the companies can compete in this harsh environment is to provide better customer service by... View Details
Keywords: by Sarah Jane Johnston
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to View Details
Keywords: Martha Lagace
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review time and View Details
Keywords: Carmen Nobel
- Web
Brand Name Management - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details
- 12 Mar 2019
- Blog Post
What I Learned in the Africa Rising Short Intensive Program
non-western participants are committing significant resources to winning in those markets. The gulf between sophisticated African consumer preferences for products and services and resource and capacity constraints in many African... View Details
- Web
Creating Brand Value - Course Catalog
optimal way to manage investments behind brands for the short- and long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and... View Details
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how... View Details
Keywords: Carmen Nobel
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such... View Details
- 08 Apr 2014
- First Look
First Look: April 8
current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details
Keywords: Sean Silverthorne
- Web
Marketing - HBS Online
Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Enroll by April 17 $1,850 Certificate New Entrepreneurial Marketing Professor Christina... View Details