Product Commercialization - Publications - Faculty & Research

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

discovered that others wanted to buy one." Montague's son David became interested in commercializing the innovation, and they cofounded the company in 1987. Today, Montague is the world's leading producer of full-sized folding... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

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About the Center - Christensen Center for Teaching & Learning

Drawing from its research and the knowledge and skills of the School's most experienced faculty, the Center develops materials and video products that showcase strategies, best practices, and innovations in the area of case method... View Details

17 Mar 2009
First Look

First Look: March 17, 2009

Working PapersFemale Empowerment: Impact of a Commitment Savings Product in the Philippines Authors:Nava Ashraf, Dean Karlan, and Wesley Yin Abstract Female 'empowerment' has increasingly become a policy goal, both as an end to itself... View Details

Keywords: Martha Lagace

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her leadership team—but held firm to... View Details

Keywords: by Bill George; Consumer Products; Consumer Products; Consumer Products; Consumer Products

10 Feb 2016
HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

26 Feb 2013
First Look

First Look: Feb. 26

PublicationsCommentaries and Cases on the Law of Business Organization Authors:Allen, William T., Reiner Kraakman, and Guhan Subramanian Abstract This fourth edition is completely updated throughout. It now includes excerpts from important recent cases such as... View Details

Keywords: Sean Silverthorne

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

there is not more equity?” Voluntary licensing unlocks overlooked, less-understood markets Gilead’s tiered model combined branded product sales at prices based on disease burden and per capita income of 140 low- and middle-income... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

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Curriculum - Business & Environment

Sourcing at Nike This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers' factories. Sian Flowers: Fresher by Sea? The setting for this case... View Details

08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital

to move from Toronto, Canada to Maranello, Italy to join the Ferrari Product Development team and kick off his career in the automotive industry. However, this is not a story about Memme’s career designing engines for some of the top... View Details

22 May 2007
First Look

First Look: May 22, 2007

channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and... View Details

Keywords: Martha Lagace

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Winners & Runners-Up | New Venture Competition

Social Enterprise Track Runner-Up We create credible, fun online content on women's health/sex, plus sexual assault prevention events. Business Track, 2015 RapidSOS Michael Martin Nick Horelik Kellen Brink Alex Santana Kaiying Liao Joe DiPaolo Business Track Winner... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details

Keywords: by Kristen Senz

July 2006 (Revised August 2007)
Case

The Mozilla Foundation: Launching Firefox 1.0 (A)

Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details

Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States

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Research Areas - Institute For Strategy And Competitiveness

What enables a country to produce and commercialize a flow of innovative technology over time? Societal Issues Health Care Redefining the delivery of health care around value for patients. Restructuring care delivery, improving outcomes,... View Details

March 2005
Case

Henkel Iberica (A)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details

Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain

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20 Aug 2013
First Look

First Look: August 20

compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity across all segments; (2) overachievement... View Details

Keywords: Anna Secino

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Senior Lecturer of Business Administration Speakers: Danielle Colson (MBA 2022) , Cofounder & Chief Operating Officer, Mantel Richard Needham (MBA 2002) , Chief Commercial Officer, Commonwealth Fusion Systems Carmichael Roberts , Partner,... View Details

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details

Keywords: by James Heskett; Consumer Products; Consumer Products

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Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy (MBA 2011) stepped... View Details

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