Publications

SSRN

December 2015
Article

Control the Negotiation Before It Begins

By: Deepak Malhotra

Countless books and articles offer advice on avoiding missteps at the bargaining table. But some of the costliest mistakes take place before negotiators sit down to discuss the substance of the deal. That's because they often take for granted that if they bring a lot... View Details

Keywords: Negotiation Preparation

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September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry

Apr 03 2018
Testimonial

Smoothing the Transition to Governance

March 2017 (Revised July 2019)
Case

Walmart: Navigating a Changing Retail Landscape

By: Michael E. Porter and Jorge Ramirez-Vallejo

As the largest company, by revenue, in the world, Walmart has been a lightning rod for criticism. However, in an attempt to stay ahead of traditional and digital retailers, and keep customers satisfied with evolving demands, the company is strengthening its competitive... View Details

Keywords: Shared Value; Strategy; Department Stores; Sustainability; Social Responsibility Of Business; Value Creation; Competitive Strategy; Corporate Social Responsibility and Impact; Retail Industry

Spring 2014
Article

What Impact? A Framework for Measuring the Scale & Scope of Social Performance

By: Alnoor Ebrahim and V. Kasturi Rangan

Organizations with social missions, such as nonprofits and social enterprises, are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. This article draws on several cases to build a performance assessment framework... View Details

Keywords: Nonprofit Organizations; Performance Evaluation

January 2015
Case

The Blonde Salad

By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain

In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details

February 2022
Case

Toto Wolff and the Mercedes Formula One Team

By: Anita Elberse and David Moreno Vicente

In December 2021, Toto Wolff, team principal and chief executive officer of the Mercedes-AMG Petronas Formula One team (the ‘Mercedes team’) is preparing for the start of the 2021 Formula One (‘F1’) season’s last Grand Prix, in the United Arab Emirates. Everything the... View Details

Keywords: Leadership; Team Management; Culture; Organizational Culture; Sports; Entertainment; Media; Superstars; General Management; Engineers; Competition; Problems and Challenges; Sports Industry; Entertainment and Recreation Industry

Profile

Lily Wu

create. How has your internship experience shaped your goals & career path? I learned that the combination of positive impact on others and intellectual rewards motivate me as a professional. I intend to pursue a career in which I... View Details

Keywords: Nonprofit / Government

September 2005
Article

Affect and Creativity at Work

By: Teresa M. Amabile, Sigal G. Barsade, Jennifer S. Mueller and Barry M. Staw

This study explored how affect relates to creativity at work. Using both quantitative and qualitative longitudinal data from the daily diaries of 222 employees in seven companies, we examined the nature, form, and temporal dynamics of the affect-creativity... View Details

Keywords: Creativity; Attitudes; Employees; Theory

Nov 17 2022
Testimonial

Moving Forward With Greater Courage and Confidence

May 22 2018
Testimonial

Leading and Shaping Change

Apr 07 2017
Testimonial

Primed for a Board Opportunity

June 2003
Case

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details

Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

December 2014 (Revised July 2021)
Case

Discovery Limited

By: Michael E. Porter, Mark R. Kramer and Aldo Sesia

Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details

Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa

Article

A Multi-country Test of Brief Reappraisal Interventions on Emotions During the COVID-19 Pandemic

By: Ke Wang, Amit Goldenberg, Charles Dorison, Jeremy Miller, Jennifer Lerner and James Gross

The COVID-19 pandemic is increasing negative emotions and decreasing positive emotions globally. Left unchecked, these emotional changes may have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we will examine the impact of... View Details

Keywords: COVID-19; Emotion Regulation; Reappraisal; Interventions; Health Pandemics; Emotions; Global Range

04 Feb 2020
Video

Sir Fazle Hasan Abed

Sir Fazle Hasan Abed explains the positive impact of BRAC, the world's largest NGO, on Bangladesh's society.

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April 2003 (Revised September 2005)
Case

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details

Keywords: Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry

February 1997 (Revised March 1999)
Background Note

Transition to a Market Economy: The Components of Reform

Makes a positive case for three broad categories of economic reform--macroeconomic stabilization, microeconomic liberalization, and institutional reform. View Details

Keywords: Development Economics; Microeconomics; Macroeconomics

October 2007 (Revised February 2008)
Module Note

Evaluating M&A Deals: Introduction to the Deal NPV

By: Carliss Y. Baldwin

Introduces a framework for evaluating mergers and acquisitions. Assumes that the criterion of a good deal is that it creates value for shareholders; i.e., has a positive deal NPV. Looks at the deal NPV from both the buyer's and seller's point of view. Explains how a... View Details

Keywords: Mergers and Acquisitions; Value Creation