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- All HBS Web (1,067)
- Faculty Publications (97)
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- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
and across 50th Street into Saks asking for these lipsticks, one after another. This convinced us," he continued, "that there was a demand for the Lauder product." Saks placed an initial order for $800 worth of cosmetics. Estée Lauder's View Details
- 24 Jul 2012
- First Look
First Look: July 24
Flynn, and Daniella Kupor Publication:Social Psychological & Personality Science (forthcoming) Abstract We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between... View Details
Keywords: Sean Silverthorne
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
pharmacy lab who finds young, classically trained musicians; records their work; and distributes the CDs to customers. "He blends the purity of the artist and a sense of discovery with his business," he says. "It speaks to a certain... View Details
- 04 Apr 2022
- Research & Ideas
Tech Hubs: How Software Brought Talent and Prosperity to New Cities
percent of US patents were software related. Since 2015, that share exploded to 50 percent as software became widespread and legal changes allowed for broader intellectual property protection, the researchers found. “During that period of time, you had the rise of the... View Details
Keywords: by Rachel Layne
- 05 Jun 2013
- What Do You Think?
Do We Need to Extend ‘No Surprises Management?’
employees in the dark and constantly surprising them is a serious form of disrespect." Bert Baker linked it to integrity with this comment: "When I know that my manager is a person of integrity, then I know they will not... View Details
Keywords: by James Heskett
- 03 Sep 2013
- First Look
First Look: September 3
promoting it a personal mission. Many had experienced what it was like to be an outsider, which gave them a deeper understanding of the barriers that women, in particular, face at work. The CEOs resoundingly agreed that an inclusive... View Details
Keywords: Sean Silverthorne
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
Starting a new job often brings excitement and high hopes of mingling with colleagues, sharing innovative ideas, and making a positive impact on an organization. Soon, however, a new employee’s excitement may start to wane, if the person... View Details
- 20 Jan 2010
- First Look
First Look: Jan. 20
fills this void by explaining how a country's institutional differences, cultural considerations, and personal characteristics can affect the role that entrepreneurs play in its economy. Developing an understanding of the origins of... View Details
Keywords: Martha Lagace
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
Two cadavers are better than one in this regard, so Anteby was encouraged when several donation program directors mentioned the co-donation phenomenon among married couples. "They said that sometimes they had spouses who would donate together," he says.... View Details
- 03 Jan 2008
- What Do You Think?
Does Judgment Trump Experience?
judgment is worthless; good judgment without experience is still good judgment!" On the other hand, Robert Moses asserted that "a person without experience is very unlikely to have good judgment; experience is the wheel that... View Details
Keywords: by Jim Heskett
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Field had left very good archives; and to examine Lauder, Schultz, and Dell, she started with their autobiographies and then pursued many other sources to get to know the person and the company. Below are some of Koehn's thoughts on how... View Details
Keywords: by Martha Lagace
- 15 Feb 2017
- Op-Ed
What Africa Can Teach the United States About Funding Infrastructure Projects
road person does not talk to the power person who does not coordinate with the zoning authority. Or, where a “bridge to nowhere” gets funded, absent market demand for the crossing. Much of the above sounds... View Details
- 17 Jun 2019
- Research & Ideas
What Hospitals Must Learn to Compete
transformation takes years. It requires full commitment from the top, down to every person you hire. It’s a set of interconnected choices that have to be perfectly aligned. Once it works it’s phenomenal, but it’s really costly and hard to... View Details
- 19 Feb 2014
- Research & Ideas
Racist Umpires and Monetary Ministers
As Major League Baseball camps reawaken for spring training over the next few weeks, the same scene will repeat across the country: A pitcher will take the mound. A batter will stare back. And behind him, an umpire will tense in... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
The train wreck that was Enron's collapse is only one big, blatant example of how some disasters catch us unawares—but shouldn't. In fact, according to Max H. Bazerman and Michael D. Watkins, many surprises in all types and sizes of... View Details
Keywords: by Martha Lagace
- 05 Jun 2007
- First Look
First Look: June 5, 2007
raised Audax Group's first fund, and are not able personally to finance the purchase, which would require approximately $30 million. They must decide whether to go through with the purchase, and how to finance it, keeping in mind any... View Details
Keywords: Martha Lagace
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
system testing, and system integration testing. Personal Motivation Specialisterne's founder, Thorkil Sonne, launched the company in 2004 following a high-level career in telecommunications IT. (Specialisterne is Danish for "the... View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
case of Lisa Sherman (A) describes a highly successful executive at Verizon struggling with whether to reveal her sexual identity. Having attended a diversity training workshop in which participants expressed extremely negative views of... View Details
Keywords: Martha Lagace
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs.... View Details
- 15 Nov 2016
- First Look
November 15, 2016
describes her personal journey from art student and college dropout to financier and campaigner for corporate sustainability. Trillium grew out of Bavaria's initial work in Boston-based Franklin Research and Development Corporation and... View Details
Keywords: Sean Silverthorne