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Show Results For
- All HBS Web
(829)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (99)
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
seniors' money by offering a caregiver-managed debit card account with personalized spending controls and extra protection from fraud and scams. Johnston likens the growing opportunities in aging to the old high school science lesson of... View Details
Robert B. Shetterly
Shetterly led Clorox through a major diversification process after it became an independent company in 1969 (formerly part of Procter & Gamble). Shetterly produced strong financial returns while expanding from one household product to over 50 national View Details
Keywords: Personal Care & Home Products
- Career Coach
Judy Shen-Filerman
leaders. Judy brings these elements to her work with HBS students and alumni. Judy integrates her brand management, general management, executive coaching and intercultural leadership consulting work to help HBS students be their Best... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both a View Details
Keywords: Julia Hanna
- 01 Jun 2018
- News
Disrupting India’s Dental Market
incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It... View Details
Keywords: Sasha Issenberg
- Profile
Aline Camargo
the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I know that I will constantly... View Details
Gilbert Colgate
Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company with assets of $63 million. The... View Details
Keywords: Personal Care & Home Products
- Profile
Minal Mehta
BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details
- Career Coach
Jessica Mbaeliachi
to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
enabled retailers to do on a mass scale of millions of customers what shopkeepers did in their villages a century ago: offer a differentiated service to each shopper. Shopkeepers knew each one personally and treated them accordingly. If... View Details
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 18 Jun 2001
- Lessons from the Classroom
Why Leaders Need Great Books
Moral Leader is not likely to help students run numbers or do brand management when they leave HBS, he admitted. But intense discussions about the often-conflicting demands of leadership do leave a mark. As Badaracco said to the alumni,... View Details
Keywords: by Martha Lagace
- Career Coach
Matt Spielman
divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and partnered with brands to develop... View Details
- Career Coach
Dan Mindus
Dan (Yale '01, HBS '08) is Founder and Managing Partner at NextGen Venture Partners, an early-stage venture capital firm with $200M+ in assets under management. NextGen has a unique, network-driven model with more than 1600 entrepreneurs and executives engaged... View Details
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
be the case with new technologies); they may be skeptical of the products because previous offerings have failed to live up to expectations; or they may have personal objections to products or companies in the category. By using stealth... View Details
Keywords: by Youngme Moon
- 04 Dec 2014
- News
The 32 Hottest Startup CEOs In America
Keywords: Gilt Groupe; Glamsquad; Mink; Hinge; Birchbox; Personal Services; Personal Services; Personal Services
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
vaunted quality system failed. CEO Toyoda should take personal responsibility by saying that he pushed too hard for growth and neglected quality. By admitting his errors, he gives every Toyota employee permission to acknowledge mistakes... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His View Details
Keywords: Retail