Publications

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Push Through the Pain? Related reading from the Working Knowledge Archives Tracks of My Tears: Reconstructing Digital Music Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu.... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

October 2001 (Revised March 2002)
Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD

An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details

Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking

September 2004 (Revised October 2005)
Case

Sapient Corporation

By: Rakesh Khurana and Joel Podolny

Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details

Keywords: Business Growth and Maturation; Operations; Knowledge Management; Strategy; Service Industry

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

what motivates others and appeal effectively to it, is most important in the United States and Europe at this point in time. It will become more important in Asia as living standards improve, knowledge workers become more important,... View Details

Keywords: by D. Quinn Mills

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

keys to the kingdom. I think we just need to find innovative licensing ways or legal regimes that allow people to share knowledge without risking the overall intellectual property of the firm. Unfortunately,... View Details

Keywords: by Martha Lagace

29 Apr 2015
HBS Seminar

Jason Jay, MIT Sloan School of Management

Alexandra C. Feldberg

Alexandra (Allie) Feldberg is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School.

Professor Feldberg uses qualitative and quantitative methods to examine intersections between gender,... View Details

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

unethical behavior when he was a presidential candidate but who publicly remained silent after President Trump exhorted a mob to breach the US Capitol building. “Graham and McConnell were never true partners with Trump the way that Steve Bannon was,” writes Bazerman in... View Details

Keywords: by Pamela Reynolds

November–December 2023
Article

Storytelling That Drives Bold Change

By: Frances X. Frei and Anne Morriss

When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so... View Details

Keywords: Organizational Culture; Organizational Change and Adaptation; Problems and Challenges; Emotions; Communication Strategy

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Blog

The Harvard Business School Faculty Summer Reader 2023

research on leading complex organizations and scaling businesses, I've chosen Unleash Your Transformation by Marco Van Kalleveen and Peter Koijen. This book offers valuable insights and practical strategies for leaders who are driving successful View Details

08 Feb 2022
News

Deep Purpose with Ranjay Gulati

September 1997 (Revised October 1997)
Case

Information at the World Bank: In Search of a Technology Solution (B)

By: W. Earl Sasser and Josep Valor

Acting on his vision to make the World Bank a knowledge institution, bank President Wolfensohn announces the creation of an Information and Knowledge Management Council and an Information Solutions Group, headed by a newly nominated CEO, Mohamed Muhsin. This case... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Knowledge Management; Management Teams; Information Management; Banks and Banking; Banking Industry

May 1994 (Revised October 1994)
Case

Motorola: Institutionalizing Corporate Initiatives

By: Shoshana Zuboff and Janis Lee Gogan

Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details

Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

and Women: Sharing Your Identity Can Open Doors Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Unsplash/Christina @ wocintechchat.com View Details

Keywords: by Pamela Reynolds

08 Feb 2007
Working Paper Summaries

Managing Know-How

Keywords: by Deishin Lee & Eric Van den Steen

05 Feb 2015
Research & Ideas

How New BofA Executives Learn its ’Deep Smarts’

Editor's note: How does an organization hold on to its wealth of accumulated knowledge when the knowledge-holders depart? It's a very real dilemma made even more critical as Baby Boomers begin their mass exit into retirement. The new book... View Details

Keywords: Re: Dorothy A. Leonard; Banking

January 2013 (Revised December 2024)
Case

MuMaté

By: Thomas Eisenmann and Alex Godden

MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details

Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry