Publications

Publications

Filter Results: (495) Arrow Down

Show Results For

← Page 18 of 495 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 17 Sep 2013
  • First Look

First Look: September 17

world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name procedure to identify ethnic Indian users of oDesk in other countries around the world. We... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2010
  • First Look

First Look: October 5, 2010

Right Way Authors:Todd Rogers and Michael I. Norton Abstract What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

company. Purchase this case:https://hbsp.harvard.edu/product/719456-PDF-ENG Harvard Business School Case 518-038 Index In December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to... View Details
Keywords: Dina Gerdeman
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
  • 08 Jul 2014
  • First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
  • 25 Nov 2014
  • First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

  Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes,... View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

but I Want to Watch the Comedy Now: Intrapersonal Conflict and Myopia in Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between... View Details
Keywords: Martha Lagace
  • 07 Jun 2011
  • First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2016
  • First Look

July 19, 2016

Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for "digital agriculture." Purchase this... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring customers online... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

who display stable INR over time. For complex anticoagulation patients, the total cost of medication and monitoring for warfarin anticoagulation therapy is similar to that for NOACs. Conclusion: Despite warfarin being significantly less expensive to View Details
Keywords: Dina Gerdeman
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing together View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. Thomke... View Details
Keywords: Carmen Nobel
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

benefit from revealing unit cost information to consumers. A natural field experiment conducted with an online retailer suggests that cost transparency boosts sales. Six subsequent controlled lab experiments replicate this basic effect... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2012
  • First Look

First Look: October 23

the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name procedure to identify ethnic Indian users of oDesk in other countries around the world. We... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

impressions they make. In field and online experiments in which participants take, share, and evaluate “selfies” (self-photos), we show that paradoxically, these challenges can be exacerbated by temporary sharing media—technologies that... View Details
Keywords: Sean Silverthorne

Are you looking for?

→Search All HBS Web