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  • June 2011 (Revised June 2012)
  • Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
  • December 1999
  • Case

Sendwine.com

By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry
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Eisenmann, Thomas R., Charmaine C Ess, and Ann A. O'Hara. "Sendwine.com." Harvard Business School Case 800-211, December 1999.
  • October 2015 (Revised February 2016)
  • Teaching Note

Comcast Corporation

By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and... View Details
Keywords: Television Industry; Television; Marketing; Television Entertainment; Telecommunications Industry
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Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation." Harvard Business School Teaching Note 516-048, October 2015. (Revised February 2016.)
  • October 2011 (Revised January 2012)
  • Case

LinkedIn Corporation

By: Francois Brochet and James Weber
The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details
Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry
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Brochet, Francois, and James Weber. "LinkedIn Corporation." Harvard Business School Case 112-006, October 2011. (Revised January 2012.)
  • January 2019 (Revised October 2019)
  • Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency... View Details
Keywords: by Michael Blanding; Advertising
  • August 2011 (Revised September 2011)
  • Case

Wii Encore?

By: Andrei Hagiu
Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details
Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Video Game Industry
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Hagiu, Andrei. "Wii Encore?" Harvard Business School Case 712-416, August 2011. (Revised September 2011.)
  • July 1998 (Revised April 2001)
  • Case

Bank of Ireland (BOI): Internet Strategy

Conor O'Toole, Internet business executive, must consider how to take the Bank of Ireland on-line. The bank, and Ireland, and most of continental Europe, lagedlagged behind the United States in adopting Internet techologytechnology. O'Toole wondered how he should... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Internet; Banks and Banking; Banking Industry; Republic of Ireland
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Sviokla, John J., and Michael Quinn. "Bank of Ireland (BOI): Internet Strategy." Harvard Business School Case 399-012, July 1998. (Revised April 2001.)
  • June 2014
  • Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
  • January–February 2018
  • Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
  • 2008
  • Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
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Shih, Willy C., and Clayton Christensen. "Strategic Innovation Simulation: Back Bay Battery." Simulation and Teaching Note. Watertown, MA: Harvard Business School Publishing, 2008. Electronic. (2656-HTM-ENG.)
  • 28 May 2014
  • Working Paper Summaries

Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?

Keywords: by Benjamin Edelman
  • 05 May 2014
  • Research & Ideas

Reflecting on Work Improves Job Performance

Many of us are familiar with the gentle punishment known as "time-out," in which misbehaving children must sit quietly for a few minutes, calm down, and reflect on their actions. New research suggests that grown-ups ought to take routine... View Details
Keywords: by Carmen Nobel
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details
Keywords: by HBS Staff
  • April 2010
  • Case

School of One: Reimagining How Students Learn

By: Stacey M. Childress, James Weber and Matthew Adams Haldeman
School of One was a start-up with a new approach to learning. Instead of one teacher delivering the entire math curriculum to a class of 20-25 students, School of One utilized a technology platform that allowed several teachers to collectively oversee the learning of a... View Details
Keywords: Entrepreneurship; Learning; Innovation and Invention
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Childress, Stacey M., James Weber, and Matthew Adams Haldeman. "School of One: Reimagining How Students Learn." Harvard Business School Case 310-053, April 2010.
  • July 2006 (Revised February 2007)
  • Case

LinkedIn (A)

By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry
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Piskorski, Mikolaj Jan. "LinkedIn (A)." Harvard Business School Case 707-406, July 2006. (Revised February 2007.)
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

Along with colleagues Nicholas Bloom, Stanford University, and John Van Reenen, London School of Economics, Sadun challenges this view in a new National Bureau of Economic Research working paper, Management as a Technology? They argue... View Details
Keywords: by Michael Blanding
  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

  Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details
Keywords: Sean Silverthorne
  • January 1995 (Revised September 1997)
  • Case

TV Guide (B)

By: Jeffrey F. Rayport
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
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Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
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