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Show Results For
- All HBS Web
(1,381)
- People (2)
- News (422)
- Research (537)
- Events (11)
- Multimedia (13)
- Faculty Publications (182)
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- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
- 28 Apr 2011
- Op-Ed
While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home
Connection is an example of one step in the right direction. Initiated last spring, IBM has brought together an initial consortium of seven major companies, including Caterpillar, Pfizer, Bank of America, Citibank, and AT&T, to develop an View Details
Keywords: by Rosabeth Moss Kanter
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 04 May 2010
- First Look
First Look: May 4
health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy... View Details
Keywords: Martha Lagace
- 02 Feb 2016
- First Look
February 2, 2016
networks take on distinct structural forms. Technologically stable industries feature clan networks, characterized by low network connectedness and rather strong community structures. Technologically dynamic industries feature View Details
Keywords: Sean Silverthorne
- 12 Apr 2011
- First Look
First Look: April 12
Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of View Details
Keywords: Sean Silverthorne
- 08 Apr 2014
- First Look
First Look: April 8
Almandoz Abstract—A case study is presented on business ethics and bank management. The situation facing the president of a community bank established to operate as a green business and to consider ethical issues of bank loans when it is... View Details
Keywords: Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
“European business.” While internment was perceived and managed as a political risk, the case also shows that it created unexpected networking opportunities, generating a tight community of German businesspeople in India. Download working... View Details
Keywords: Sean Silverthorne
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that online marketplaces facilitate transactions... View Details
Keywords: Sean Silverthorne
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details
- 26 Feb 2001
- Research & Ideas
Evolving for Success [Part One]
proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The View Details
Keywords: by Staff
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
amenities, like a kitchen. And if you still prefer a hotel room, competition from Airbnb means you'll pay a lower price for it." Airbnb's rapid growth Airbnb, an online community marketplace where... View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
personal rapid transport, or PRT for short, has been percolating since the mid-1950s and is finally gaining ground, according to HBS professor Benjamin G. Edelman. Business and communities small and large are increasingly aware of PRT as... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this... View Details
Keywords: Martha Lagace
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to... View Details
Keywords: by Rachel Layne
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads becoming an integral part of their... View Details
Keywords: Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database... View Details
Keywords: by Poping Lin