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Show Results For
- All HBS Web
(486)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (141)
- 01 Sep 2018
- News
The True Value of a Tweet
much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just fun for us as experimentalists to try to come up with ingenious... View Details
Keywords: Jen McFarland Flint
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
that today’s nurse shortage could reach 1.2 million vacancies in the same time frame. Alexi Nazem (MBA 2011) has seen the impact of these shortages firsthand. “Health care is a very broken system,” says the doctor and cofounder of Nomad Health, an View Details
Keywords: April White
- 11 Oct 2016
- First Look
October 11, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all View Details
Keywords: Sean Silverthorne
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the site’s notoriously independent... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
name, and cast your vote to the right to predict the winner. asia-pacific HBS Club of Shanghai Sophia Shing, MBA 1997 Founder Little Teacher mobile language learning canada HBS Club of Toronto Jennifer Lee Koss, MBA 2008 Co-founder and CEO PIXIE curated View Details
- 22 Feb 2018
- Blog Post
Five Steps to Jump Start Your MBA Recruiting at HBS
functional or industry experience? What skill sets would add value to your team? Our Resume Book Database can help you find candidates that fit this profile. Companies also often work with relevant career-related student clubs on campus by sponsoring events and View Details
Keywords: All Industries
- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and View Details
- 13 May 2014
- First Look
First Look: May 13
compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax." Allowing a treatment group to express non-binding preferences over tax spending priorities leads to a 16% increase in tax... View Details
Keywords: Sean Silverthorne
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Jun 2013
- News
Five Bright Ideas
Article 26 of the UN's Universal Declaration of Human Rights, which is a driving force behind the founding of ALISON.com, the online education company Mike Feerick launched in 2007. Based in Ireland, ALISON (Advance Learning Interactive... View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY IMPORTANT FOR AMAZON, AND IT GIVES... View Details
- 01 Sep 2015
- News
The Business of Love
Illustrations by Istvan Banyai By the standards of the algorithmic, instant-judgment online dating age, Jess Kushner (MBA 2008) and Ken Deckinger have a story fit for an old-fashioned romantic comedy. In 2003, Deckinger was running a... View Details
Keywords: April White
- Web
Europe - Global Activities 2021
continues to escalate—between 2011 and 2019 alone, more than 6 million people applied for asylum in the European Union. But in writing what would become the chosen paper—an examination of the online platform Just Arrived, which matched... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each View Details
Keywords: Martha Lagace