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Show Results For
- All HBS Web
(4,384)
- People (4)
- News (1,307)
- Research (1,928)
- Events (49)
- Multimedia (112)
- Faculty Publications (1,274)
Fixing Discrimination in Online Marketplaces
In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some white and some black, some male and some female—to negotiate a purchase using a... View Details
- Web
Founding Donors - HBS Online
We gratefully acknowledge the following donors who, through their generous support, are helping extend the reach of the transformational educational experience of Harvard Business School. Howard Cox, MBA 1969 Paul B. Edgerley, MBA 1983, and Sandra M. Edgerley, MBA 1989... View Details
- 9 AM – 10 AM EDT, 23 Oct 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details
- February 2011 (Revised June 2014)
- Teaching Note
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Kominers
Teaching Note for 911033. View Details
- April 2008 (Revised January 2009)
- Teaching Note
Finance: An Introductory Online Course
By: Timothy A. Luehrman
Teaching Note for 208719 View Details
- March 2004
- Article
How to Negotiate Successfully Online
By: Michael Wheeler
Wheeler, Michael. "How to Negotiate Successfully Online." Negotiation 7, no. 3 (March 2004).
- March 2004
- Article
How to Negotiate Successfully Online
By: Kathleen L. McGinn and Eric Wilson
McGinn, Kathleen L., and Eric Wilson. "How to Negotiate Successfully Online." Negotiation 7, no. 3 (March 2004): 7–9.
- 2019
- Chapter
Pricing Mechanisms in Online Markets
By: Chiara Farronato
Farronato, Chiara. "Pricing Mechanisms in Online Markets." In The New Palgrave Dictionary of Economics. Living edition, edited by Matias Vernengo, Esteban Perez Caldentey, and Barkley J. Rosser Jr.. London: Palgrave Macmillan, 2019.
- 16 Sep 2008
- News
Palin 'phenomenon' hijacks online sales
- 08 Aug 2013
- News
Study finds online ratings vulnerable to bias
- Web
CORe Undergraduate Credit | HBS Online
and eligible for student privileges like a Harvard University ID number (to access online library resources), free career and academic webinars, a Harvard Gmail account, and education tax credit and loan deferments. Upon successful... View Details
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- Apr 26 2023
- Testimonial
Preparing for PLD with HBS Online
- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully... View Details
- July–August 2024
- Article
Navigating the Future of Online Advertising with WEB3
By: Frank V. Cespedes and Ben Plomion
or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details
Cespedes, Frank V., and Ben Plomion. "Navigating the Future of Online Advertising with WEB3." European Business Review (July–August 2024): 4–9.
- Web
Global Business Course | HBS Online
Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within either subject area to earn a Certificate of... View Details
- August 2019 (Revised April 2021)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)